Displaced by the Palisades fire in Los Angeles, Amy Liu Action taken immediately. D Tower 28 beauty The founder mobilized his network to organize the LA Fire Community Support Event, a relief effort for victims of the devastating and devastating wildfires. More than 150 beauty brands donated 70,000 pieces of products to 700 affected families who signed up to participate.

"Whether you have money or not, starting over is overwhelming," Liu says exclusively. our weekly Friday, January 17 at the event. "You have to go back and buy everything." This gifting suite allows individuals in need to purchase premium clothing and beauty products for free.

"The thing I wanted, Sephora came to life," said the Tower 28 CEO. “I think beauty is one of those things where it makes us feel like we're tough. It makes us feel whole."

Below are some essentials generously donated by the luxury label They're giving back so we're paying it!

Tower 28 SOS Daily Rescue Facial Spray

This trio of Tower 28 bestsellers helps repair and restore irritated, sensitive skin. The first is the award-winning SOS Spray, a toner treatment that reduces redness and soothes the skin. Then SOS Lip Softie, a hydrating lip balm that protects dry, chapped lips. And finally, SOS Cream softens and moisturizes the skin with a blend of hyaluronic acid and ceramide.

YSE Beauty Extremely Rich Moisturizer

Founder of YSE Beauty Molly Sims Tower 28 was heavily involved in relief events, spreading the word about volunteer opportunities and products to donate — including this creamy moisturizer that brightens, hydrates and soothes skin.

Supergoop Invisible Sunscreen

Sun protection without the white cast? Sign our Up! This silky-smooth sunscreen provides SPF 40 with invisible application.

OUAI Leave-In Conditioner

Founder of OUAI Jane Atkinwho tragically lost her own home in the Los Angeles wildfires, offered to have her entire team volunteer at the LA Fire Community Support Event and donate the brand's Leave-in conditioner. This heat protectant spray smoothes frizz, detangles and split ends.

Summer Friday Jet Lag Mask

Rejuvenate tired skin with this cult-favorite cream from Summer Friday! This multitasking treatment provides nourishing hydration as an overnight mask or daily moisturizer.

OSEA Andrea Algae Body Wash

Formulated with a blend of Undaria Seaweed, Aloe Vera, Glycerin and Oil, this refreshing body wash leaves skin soft and smooth.

Loops Face Mask — 5-Pack

As can be seen Hailey Bieber And Camila MendesLoops mask is a celebrity favorite! This hydrogel resurfacing mask is like a skin peel without a spa appointment. Get ready for glowing, smooth, healthy-looking skin!

T3 Airlux Hair Dryer

Quick drying without damage! This T3 hair dryer cuts dry time in half while retaining 60% more hair hydration.

Die Signature Shampoo

Infused with rich botanicals and nutrients, this sulfate-free shampoo leaves hair soft and shiny.

Lanolips multipurpose superbaum

This award winning product is not your average ointment! Part lip balm, part cuticle cream, and part dry skin reliever, this non-sticky Superbalm will help you if you're stuck with sticky conditions.

Kate Somerville Goat Milk Cleanser

Don't let the goat's milk throw you off! This gentle daily cleanser soothes dry skin with natural milk proteins along with manuka honey, jojoba oil and avocado oil.