Travis Scott put your money to good use as California grapples with the aftermath of the Pacific Palisades wildfires.

The rapper revealed his plans to donate proceeds from merchandise sales to affected communities in Los Angeles as part of an effort to provide relief for the area.

Travis Scott joins a long list of celebrities like Paris Hilton and Beyonce who have made significant direct donations to help victims of the fires.

The songwriter took on a worthy cause after debuting his new single, 4x4, at Monday's college football national championship game. He performed alongside members of Morehouse's HBCU Marching Band at the event,

In collaboration with Team Cactus, Scott has released new items on his website to commemorate the release. This included two pieces of merchandise honoring the hardworking and loyal first responders of Los Angeles and 1 CD single for the single.

The artist said that 100% of the net proceeds from the sale will go to the Direct Relief- California Wildfire Response Fund to help them continue to provide emergency relief to victims of the wildfires.

Per TMJthe Palisades wildfire left devastating results in its wake, including thousands of homeless and displaced families, 27 recorded deaths, and many animal losses/relocations.

Scott's donation joined that of stars Leonardo DiCaprio, Eva Longoria and Arnold Schwarzenegger, the Eagles football team and the music band Metallica, who have donated huge sums of money and played an active role in helping the affected victims get back on their feet.

Like the rapper, famous DJ and socialite, Hilton, who unfortunately lost her home in a fire, did not hesitate to provide direct financial assistance to the victims.

In the report of The BlastHilton, a family friend of the Kardashian/Jenner clan, claimed she was a non-profit, 11:11 a.m. Media Impact, raised over $600,000 in just three days. His goal is to raise $1 million to help provide "cash assistance, housing and basic necessities to those affected."

The entertainer invited those interested to visit her link in her Instagram bio, adding: "Everyone helps, and together we can make a big difference in the lives of families."

She shared the news that her non-profit organization recorded a whopping $800,000 in donations to emergency funds in 72 hours. Hilton explained that $150,000 has been sent to the GoFundMe Fire Relief Fund to provide emergency cash assistance to 150 Altadena families.

The star's Malibu beach estate fell in the devastating fire in Los Angeles that began about two weeks ago.

Hilton's heart is as strong as it is big. On January 8, 2025, she shared a lengthy but very emotional post on Instagram with the remains of her sprawling Malibu home.

According to inscriptionHilton watched her home "burn to the ground on live TV" as she sat with her "family, watching the news." Although it was a tragic experience, the star expressed gratitude that her family and pet survived the fire. Zvezda added:

"My heart and prayers go out to every family affected by these fires. To all the people who lost their homes, their memories and theirs beloved pets. My heart aches for those who are still in danger or grieving greater losses."

Hilton described the devastation that followed the fire as "unimaginable", noting: "To know that so many people are waking up today without the place they called home is truly heartbreaking."

She also thanked the "brave firefighters and first responders who risk their lives" to protect everyone, calling them true heroes.

"I am so grateful for your courage, dedication and the incredible sacrifices you make to save lives and fight this unimaginable battle. Thank you from the bottom of my heart," Hilton added, encouraging everyone to hug their loved ones a little tighter.

Hilton, along with her family, opened the doors of her establishment to people who had to leave their homes when the fire broke out.

In her Instagram post, she confirmed that she and her team picked up "essential items and gifts" for the families they were sheltering at the "Hilton at Montebello."

"My heart goes out to them, and being able to bring comfort and a smile to their face is something I will never forget," Hilton wrote. In addition to putting families up at the Hilton, she also stopped by the baby store to stock up on essentials for babies and toddlers affected by the fire. in her words:

“Then we got the chance to visit @PasadenaHumane and was so moved by their life-saving work to help our animal community. I am so grateful to be able to bring home Zuzu, our new foster whose family unfortunately had to give her up after her home was destroyed in forest fires."

"Fostering is such an important way to help when you can - if you can, please consider giving a temporary or permanent home to animals in need," the model said as she shared an update on what she's been up to since the fires started.

The "Goosebumps" rapper has gone through his own personal tragedies, such as the incident at the Astroworld 2021 festival that claimed the lives of ten fans and left hundreds injured.

last year, The Blast shared parts of his interview with GQ in November 2023, where he reflected on the aftermath of the incident and the emotional roller coaster he had to deal with.

Scott described the event as "devastating," noting that he always thinks about it. The rapper added, "Those fans were like my family. You know, I love my fans to the max. I was beyond devastated."

He also admitted that moving on from the incident was not easy as there were times when things became difficult and he was overcome with emotion for the people who lost their lives, the injured and their families who had to live with those experiences.

A Texas grand jury acquitted Travis Scott of all criminal charges in 2023, and District Attorney Harris also reiterated that the victims did not have enough evidence to file criminal charges.

With this latest move, Travis Scott has shown his commitment to making Los Angeles a happier and brighter place again!