Dwayne "Rock" Nsonson is one of the largest stars in the world and has been for some time. Unfortunately, even his Starwar power could not help turn the buzzing of the A24 "breaking machine" into a hit. Directed by Benny Safdi ("insincere gems"), the awards season was hoping for box office at the weekend, making it a great disappointment around.

The "break -up machine" opened only $ 6 million in the domestic cashier. It makes the smallest open weekend ever for a movie in which Nsonson was a leading actor. Unfortunately, it is also one of the most expensive A24 films ever, with a $ 50 million budget before factorized marketing costs. Tracking prior to release suggested that the "break -up" was supposed to earn at least $ 10 million In his debut, if not as much as $ 20 million. Needless to say, this biopic for the UC legend in real life, Mark Kerr, fell well from that brand.

So what went wrong here? How did A24 make such a wrong calculation with this, despite all the pieces of paper sense? And why didn't Nsonson's starvet help this movie anymore? We look at the biggest reasons why the "breakthrough" came out briefly at the box office. Let's get into that.

Rock can be one of the largest movie stars in the world, but in some way, its Starwater power is merged compared to pop megastral Taylor Swift. The resulting Grammy has just released its new album "The Life of a Showgirl" and, to match it, Swift surprise-earned "Official Show Show Fun" in late September. "Taylor Swift: The official party for the show" Opened Directly Against the "Breaking Machine" in the last minute of the A24 date has been going on for months.

"Release the show on the show" opened $ 33 million at home and $ 46 million globally, sucking most of the oxygen in the room. Well, the audience for the release of Taylor Swift's albums and the audience for "Somber MMA Biopic" for UFC legend Mark Kerr are radically different. All the same, it is fair to say that the release of this film overshadowed the "breakthrough" in a big, bad way.

Let's not forget that Swift's concert film in 2023 "The Eras Tour" achieved nearly $ 250 million worldwideWith nearly $ 180m from that money coming from ticket sales in the United States. As an entertainment entity, Swift is irreplaceable at the current moment. So, although these films, in theory, were to be able to coexist, it is clear that Swift pulled out a little wind from the sails for Safdi, NSONSON and A24.

It's no secret that the approximation of people to appear on cinemas these days is harder than ever before. When it comes to film like this that is not grounded in a famous IP or offers huge amounts of film spectacle, everything is to generate a buzz that must be seen. Unfortunately, the "breakthrough" was filled with a mainly good, but not a great answer, which did not allow that level of that must be seen for many viewers, it seems.

The film currently has 73% critical approval rating Rotten tomatoes to go with an audience rating of 77%. Good numbers, but not fantastic. Similarly, his B-Chinese was slightly permeable, indicating that the buzz of mouth would be lukewarm. The A24 hopes this film can be hanged for a few weeks, as the prizes season is heated, but the data ahead of us does not offer much hope that this film will have a remarkable turnaround or something.

In his review of the "breaking machine" for /filmBill Braya wrote: "Nsonson's independence is worth the price of reception." Emily Blunt (Oppenheimer) also earned a lot of praise for her performance. However, this film has become more than iOsubocity for most moviegoers, which seem to be taking "waiting to stream" access. This can help its numbers reduce the line of VOD, but it is certain that the hack is not helping now.

The Box office fought strongly to recover from Kovid-19 pandemic Since 2020. One of the biggest reasons is that films made for adults, original films and non-events are largely seen by the comfort of the home, with the vast majority of audience rushing to theaters for nothing less than a significant experience. Going to the theater is therefore all, except for a dead time.

That way, the "breakthrough" is a victim of its time. Most people don't know who Mark Kerr is. UC is now very popular, but this has not been explicitly sold as a UC film for sports fans. A24's "Civil War", similarly expensive gambit, promised action, tense, tense military flicker. He debuted to $ 25.5 million on the way to $ 127.3 million worldwide. Even it was a cube, but there were some cinematic qualities saying "go, see it on the big screen". It is sad to say, for most people, this movie does not.

Other films this year, such as a "black bag" (opening $ 7.6 million/$ 43.6 million worldwide), "Drop" (opening $ 7.4 million/$ 28.7 million worldwide) and "Return It" (opening $ 7.1 million/$ 39.3 million worldwide). The results for these films also give us an idea of ​​where this film can end when everyone is told and finished. Theater profitability is almost impossible at this time, prohibiting the "exception that proves the rule" kind of turn.

Generally, Nsonson has a lot of global attraction, and Hollywood could have previously been relyed on a robust return abroad to the box office to cake certain films when things didn't use them home. The films "Umanmanzhi" worked internationally on gangbasters, as well as the films "Fast and Furious". Unfortunately, the "breakthrough" has a rather limited attraction to international audiences. Despite the popularity of UFC, using history as our guide, it is very unlikely that the usual attraction of the rock will save in this case.

The "Theelean Claws" in 2023, inspired drama in real life wrestling, which was also greeted by the A24, opened at $ 4.8 million and ended with $ 45.2 million worldwide. US $ 35 million from the total comes from sales of domestic tickets. Even in the pre-Pandemic era, the wrestler earned $ 44.7 million worldwide, with $ 26.2 million from those selling tickets coming from the North American audience. But both films were much cheaper to make.

The "Smashing Machine" has a very discussed performance by NSONSON And before his release, there was a legitimate buzz for an Oscar. Nsonson was considered a serious candidate for landing for the best actor. If that still happens, the prospects of this film could include a long enough time layout. However, without many prizes, the LOVEBOOD of the season, it is very difficult to find any silver sheath here. Even with the Oscars, it will be difficult to justify this from the perspective of dollars and cents.

On paper, the "breaking machine" seemed to be a good idea. Safdi is a wildly recognized director. Blunt has been on the Ellweddy track lately. And there is an idea to turn the rock into a more serious actor in a movie, unlike everything he has been in. It is not like the A24 to spend a wild amount of money on this venture, as $ 50 million looks reasonable enough with all the pieces on the board.

However, the "breaking machine" is a sobering reminder of the state of things. Nsonson admitted to chasing the box office success for most of his careerAnd the actor hoped to enter a new era starting with this film. It felt as if the rock were one of the few stars that could actually make people take care of a more serious, non-franchise movie these days. But based on these early results, that's not the case. Nsonson helped make "Moana 2" in a $ 1 billion hitHe helped bring "fast and furious" to new heights, and his films have collectively earned $ 15 billion in box office.

Be the way you can, even the NSONSON Starweet has its limits in here and now. The box office is on uncertain terrain, and even in terms of Swift's competition, there is no very good reason that this film could not get closer to the $ 10 million brand that the projections had before released. Even that would not be great, but it would offer a road to success. Now? The fate of the film can be sealed. It is a shame, but it is also a reality to face the industry as a whole.

The "smashing machine" is now in cinemas.