Kim Kardashian faces backlash for promoting SKIMS sales during the Los Angeles wildfires, which destroyed over 1,000 buildings.

Comedian Meredith Lynch criticized the reality TV star for prioritizing her brand over crisis relief. Meanwhile, her sister Khloe Kardashian offered practical support, sharing ways to help firefighters.

Kim Kardashian's fans also took to her social media pages, criticizing the billionaire for staying silent during the raging inferno.

In an Instagram Story, Kim Kardashian promoted the SKIMS winter sale, highlighting it with a countdown timer.

However, the 44-year-old reality star was criticized by Los Angeles writer and comedian Meredith Lynch, who called out Kardashian on social media, accusing her of prioritizing her brand over the wildfire crisis that continues to ravage parts of Los Angeles, destroying homes and displacement of hundreds.

In an Instagram video, Lynch expressed his frustration, saying, "LA is literally burning and Kimberly Noel is literally posting, telling us to buy SKIMS."

Lynch shared a screenshot of the countdown and criticized the lack of any message addressing the fires.

"Nobody's thinking and praying on their Instagram, but she's giving you a countdown to her winter sale," Lynch noted. "Kim Kardashian, who has this huge reach, who has such a base in Los Angeles, it's crazy to me that they're not like, 'hey, let me use my platform to get as many resources as possible.'

The writer continued: "No, instead, she's like 'buy SKIMS'."

Lynch pointed out the timing of the Instagram Story, calling it insensitive and calling on Kardashian's team to remove the post.

"She has a whole freaking social media team that should be intervening right now," Lynch said, suggesting the team should prioritize sharing resources for those affected by the fires.

"It's wild to me, right now we're living at the end of the day, it's happening. Because of these billionaires, they're so out of touch that they don't care," she added.

Kardashian's fans also slammed her on social media, with many commenting that they were too preoccupied with the Los Angeles fires to buy her SKIMS.

One person wrote on the SKIMS Instagram page: "Hi Kim, wanna grab a bucket and help with the fires? You'll survive without the commercials for a while."

Another said: "Wow, I wish I could think about buying new defenses, but I'm a fire evacuee."

A third person simply wrote: "They are soulless."

Meanwhile, the billionaire's sister Khloé took a different approach. She shared an update with her 304 million Instagram followers about the current fire crisis.

She revealed that a neighbour, who is in direct contact with fire service officials, described the firefighters as "desperate, hungry and exhausted".

According to Daily MailKhloé offered practical ways to help, encouraging her audience to support their local fire stations by dropping off supplies like protein-packed meals, Gatorade and coffee.

She also shared details for those looking to make a financial contribution, writing, "If you're interested in donating to my neighbor, who is going to Costco tomorrow to pick up rotisserie chickens and side dishes to deliver to several stops, you can Venmo: @sean -Whitley."

Meanwhile, devastating wildfires tearing through Los Angeles are reportedly threatening Kardashian's $70 million oceanfront estate along the Pacific Coast Highway.

According to The US Sunthe fires scorched over 5,000 hectares, reduced more than 1,000 structures to ashes and left the region in a state of chaos.

The inferno, fueled by the Olivas and Palisades fires, ravaged iconic neighborhoods like Sunset Boulevard.

As the fires rage unchecked, real-time evacuation maps are constantly updated, leaving residents in a state of fear and uncertainty.

Once owned by supermodel Cindy Crawford and her husband Rande Gerber, Kardashian's Malibu estate is the epitome of luxury and seclusion.

The spacious 5,000-square-foot property has four king-sized bedrooms and six bathrooms.

Known as a "one-of-a-kind complex," the property only became available after Crawford reimagined the space with modern touches.

The property has carefully landscaped grounds, a panoramic view of the ocean and a private beach. A driveway winds past the tennis court and leads visitors to the elegant two-story residence.

The master suite offers floor-to-ceiling beach views, cozy fireplaces and spa-inspired bathrooms.

Additional bedrooms have private entrances, while the home includes a three-car garage and ample guest parking.