Beyoncé he is said to want to trademark his daughter Blue Ivy after her father Jay-Zscandal surrounding rape allegations.

The superstar singer recently got the go-ahead for her 12-year-old daughter Blue Ivy's first name, which sources believe would allow the teenager-to-be to have a career that is "robust" but "adaptable to future aspirations." ”

Prior to this recent approval, Beyoncé had tried twice to secure the trademark, but faced various complications.

Beyoncé reportedly wants to "protect" her daughter Blue Ivy's brand after she recently received approval to trademark the 12-year-old's name, according to The US Sun.

The "Texas Hold 'Em" singer previously tried to trademark the name on two separate occasions, but ran into obstacles, which have now been resolved.

Now she wants to move forward with the process after her husband Jay-Z was embroiled in rape allegations.

Public relations expert Grayce McCormick, founder of Lightfinder PR, told the news outlet that Beyoncé's decision to continue with the Blue Ivy trademark "reflects her keen awareness of personal branding and legacy building."

The Lightfinder PR founder also hinted that the singer has already started branding her daughter by bringing her into the "public consciousness as an emerging talent" through "surprise performances" during the Renaissance World Tour.

Of Beyoncé she added, "It demonstrates her understanding of intellectual property in a way that protects her family and aligns with her brand's narrative of empowerment and ownership."

According to McCormick, Beyoncé fans can expect the singer to continue to shape the career path of her daughter, who already boasts an impressive resume that includes narrating a New York Times bestseller and starring in the movie "Mufasa."

"Collaboration on philanthropic initiatives, gradual introduction to creative projects and opportunities for Blue Ivy to speak or perform on her own will help shape her story," said the PR expert.

She added: "By blending mentorship with moments that allow Blue Ivy to shine on her own, Beyonce is not only providing the foundation for her daughter's career, she's also setting an inspiring example of parenting in the public eye."

McCormick went on to say that Beyoncé's decision to trademark her daughter's name will ensure that it cannot be used for "unauthorized purposes" that "could damage their reputation or exploit their identity."

The move will also help the family "build a consistent and authentic brand narrative" for Blue Ivy regardless of the efforts it intends to use it for.

Since the allegations against Jay-Z, the family has presented a united front, including attending the Los Angeles premiere of Blue Ivy's film, "Mufasa."

According to Daily Mailit was Beyoncé's idea for the Roc Nation founder to attend the premiere, as she wants the family to face the rape allegations "head-on" instead of keeping quiet.

A source said of the situation: “Beyoncé believes that the best way is to face it. Blue Ivy is aware of what's going on and intends to support her father in any way she can. She was there in solidarity with her dad and mom.”

The same insider also confirmed that the couple are "working with a crisis expert to advise them on how to deal with this" to help them come out on top.

The allegations against Jay-Z allege that he and music mogul Sean “Diddy” Combs took turns having non-consensual sex with a minor at a 2000 VMA after party.

He strongly denied the rape allegations, calling it a "blackmail attempt" to extort money from him.

The rapper has since filed several motions to have the case dismissed and for the court to reveal the name of his accuser.

However, those requests were rejected, and the judge harshly reprimanded his lawyer, Aleks Spiro, for his choice of words when addressing the alleged victim and trying to speed up the court process.

Jay-Z also filed a lawsuit against the victim's attorney, Tony Buzbee, initially accusing him of extortion and later amending the lawsuit to include a defamation claim.

In a lengthy statement denying the rape allegations against him, Jay-Z mentioned his wife and children and how challenging the lawsuit would be for them.

"My only heart is for my family," the rapper said. "My wife and I will have to sit our children down, one of whom is at an age when her friends will surely see the press and ask questions about the nature of these claims and explain the cruelty and greed of people. I mourn another loss of innocence."

He added: "Children should not have to suffer this in their youth. It is unfair to try to understand the inexplicable levels of malice intended to destroy families and (the) human spirit."

Jay-Z shares three children with the famous singer Beyoncé: daughter Blue Ivy Carter (12) and twins boy and girl Ser and Rumi Carter (7).