The physical media industry is not what it once was, but it is certainly not unhealthy. On the contrary, it is really to start progressing again, as more and more cinema lovers are coming to recognize how much it is to have immediate and continuous access to favorite movies, without relying on the streaming platform. Although the characteristics of the bonus that accompany most disk film releases, they were always a little more niche, attracting more about aspiring artists or furious fans than a general audience, Are now much more than a draw for most people who buy physical media.

Unfortunately, while boutique labels are still very committed to stacking their editions with extra content, the days of the larger study are making so much effort in their new releases are all, but they are gone. Where, 20 years ago, every new release would come ordered with numerous comments songs, making a doctor, deleted scenes and much more, these days we must be pleased with maybe 30 minutes (total!) On bonus material, if that. Although it is true that the most celebrated day of the DVD studio -a produced as much pablum as they did significant content - No one needs a comment from the boring team that regulates its canned answers trained by media work for a movie about a single -time road - The lack of support for most new editions of physical media is still a huge bumper.

In addition, while cinemas are rightly concerned about the reduction of windows between the film's theater exhibition and the release of the home, it is less noticeable how this seems to make home releases. Instead of hiring a good manufacturer of special features such as Laurent Buzero or Charles de Lausirica, the studies look too happy with throwing along with a little EPK (electronic stamp kit) and call it day. There is another trend that grows the ugly head now and again: the digital bonus function.

Most of the time, such content is something exclusive, but minor: an extra game or two, a photo gallery and so on. However, studies seem to be increasingly doing the point of favoring a digital release during physical release for premium bonus features. The latest culprit is the announcement of "Warner Bros." by Superman's "Superman" by Jameseshes Gun, whose full specifications were announced today. As they specify, three main features of bonus-deleted scenes, a roll roll and a distinctive comment on Gun will be included in the digital edition and will not be on Blu-ray, nor at 4K Ultra HD Blu-ray. This is an awkward practice for several reasons and should stop.

As people in knowledge can already understand, Superman is just the latest culprit in this trend of allowing VOD digital editions to have more special features. The WB did this several times before, the most famous with Batman, making Matt Reev's comment exclusively at Apple and Barbie, who quoted Greta Gervig's comments on the digital issue instead of 4K Blu-ray. Paramount was also to blame for this, freeing 4K Blu-ray on "Mission: impossible-dead part of a part" with a coat to break the features (compared to the ordered "Fallout" and the forthcoming "final count"), but puts more additional content on the digital edition. Giving the study benefit from doubt, it feels like this practice giving more characteristics of digital as an exclusive or impetus stemming from the most famous day of the physical media, when more additional, exclusive bonuses over different retailers.

Even during the day, these exclusives of retail were previously quite significant; Occasionally, it will require pressing the entire bonus disk of features. Today, this practice has been handed only for packaging, with Walmart and Amazon (The last two largest retailers who sell physical media at all) Sales of Snazzy, retail steel books. Nurturing competition (and enticing collectors) is good and good in capitalism, but the problem by using extra content as a bar chip is far more substantial than the exciting box. While there are really those who want to collect films about aesthetics, and thus take care of slipping more than comments, the studio needs to understand that most people who raise money for 4K and Blu-ray discs invest in a premium product.

They love it all: the best possible picture, the best sound, the opportunity to watch the film at will and as much information as possible about making the film. It makes the purchase feel less valuable to know that there are more content elsewhere. That's if the buyer even knows about it, of course. While, most of the purchase of discs these days come with a free digital voucher, none of the above mentioned examples informed the consumer that stronger accessories packages were waiting for digital. I have just learned about Reeves' Batman's comment today, and that's borderline.

The deeper and potentially more disturbing implications behind this trend refer to the ephemeral, more controlled nature of digital versus physical media. As numerous articles compared to both, trouble by buying any media is digitally that ownership never goes to the consumer real; Is always in the hands of the seller. That is why so many people who buy movies have no interest in buying digital copies because it feels like you are a little for your dollar. I have no idea what the VOD sales figures are; Maybe they are pretty high, as the general consumer thinks that digital purchases are more comfortable. However, I am sure that these people do not have little or have no interest in bonuses, and thus studios care about the wrong crowd by providing them with exclusive content.

It is probably not that studios are trying to entice VOD fans with bonus features. Instead, they are far more likely to see the adding content to the digital file as lighter/cheaper than to prepare it for disclosure. A large corporation is lazy and see a way to save the hook is nothing new, but in this case it is quite tricky. Blu-ray disks and especially 4K UHD discs contain a huge amount of space for easy accommodation of extra content without sacrificing storage for the function itself, so there is no reason why they cannot contain any available feature. I give the study a favor of doubt, but I really hope they do not intend to put pressure on features such as comments songs and deleted scenes to digital for reasons for content control. There was no example when someone climbed into a lot of hot water during the comment (not even Ben Affleck goes out of Armageddon), but someone wonders whether the legal teams in the studio think that constant access to such material is in their best interests.

In any case, the Superman edition feels like an insult to those of us fans who have previously ordered Amazon's fancy (and totally sold out) 4K UHD SteelBook weekend of posting the film, just to find out a few weeks later that the packaging is mostly what we have paid for, and we will not always pay a vibrant. Gunn. Nothing got any kind of comments on songs about Ryan Koggler's "sinners" when that film fell on the domestic media a few months ago - hell, we barely got an interactive menu. I just ordered the "weapon" 4K UHD SteelBook over the weekend; Will and a similar bait and switch will happen there?

Study: Support your movies, celebrate them and do it properly from people who want to do the same. Otherwise, you only continue to shoot the cinema at the foot.