Rich Rosen, the owner of the slam sports bar, was discussed exclusively with an explosion on his unlikely friendship and business partnership with wrestler legends Hulk Hogan.

Rosen never imagined that the childhood hero would help one day to start the leading sports bars steps from the Garden of Madison Square.

The concept for Slam began as a rebranding project for a former striptease club near the iconic arena.

"I would be in branding for 25 years, I work with national franchises, but that location was supposed to face," Rosen recalled. Initially given local legends for sports like Mark Messier and Patrick Ewing, his mind continually returned to a man who defined his memories in early wrestling. Hulk Hogan.

Rosen's first meeting with Hogan was not agreed through agents or managers; That happened personally.

He waited for six hours on the signing of the autograph fans, bringing 8x10 the great photo of Madison Square Garden with his store in the box.

The owner of the bar shared, "I dropped him in front of him and said," Does that arena look familiar? "He said," It must be, brother. "Then I told him," It's your house. Hulkamania started. ""

In the moment, Hogan leaned up and said, "What is the deal?"

At the beginning, at least he was open as "scored a sports bar", but Hogan changed everything during a site visit.

"He called me the next morning and said," If you put this name on this, this will be the largest tourist attraction in New York, "Rosen recalled.

While Hogan never asked Rosen to change his name, the Bar owner wanted a title worthy of wrestling icon.

"The results is her animal. I didn't mean to interfere with my legend," Rosen said. "Slam" was born within the deadline, officially charged as Hulk Hogan presented Slam Sports Bar.

When Hogan visited the location with his Netflix crew, son Nick and Wrestling legend Eric Bischoff, the street was turned into chaos.

"Suppliers of hot dogs.

For Hogan, Slam wasn't just another job. It was a dream.

"This was his last business venture that wasn't over," Rosen said explosion. The plans were on the move to make a mitigating more than a bar, full Hulk Hogan experience.

The interior design is entrusted to top Icrave, and Hogan envisages memorabilia, a list of life, and global expansion.

Rosen noted, "He said his brand was decorated in stone all over the world, and I think it's obvious from the reaction to his passage."

The partnership has become deeply personal. Rosen spoke with Hogan a little before his death.

"The last thing he told me, I was," I came back, bro. Give me a while. We make great times. "He sounded good. He believed," he said the owner of the sports bar.

Now the project has become honored. Fans from all over the world are attended to attend large opening.

Hogans' son, Nick, quickly said it clearly that he wanted to help carry his father's eyesight.

"Nick knows better than anyone Hulk asked there," Rosen said explosion. The collection will include some of the most famous transmissions for Hogan, a rare memory and a massive 6'7 "statue made abroad.

"Hard Rock Cafe and Planet Hollywood, this will be at that level and more," Rosen promised.

The opening of the night is expected to contain only Hulk Hogan videos and matches, before it becomes a complete sports bar with large games, themed menu items, and cocktails inspired legends.

I will develop Michelin-Stardsred New York Chef.

"We will have special names for some of the dishes and drinks, the things that Hulk asked for," Rosen revealed.