Brands will go a long way to generate unforgettable little publicity, and in the case of a French cognac company, Remy Martin, that means a long way forward. As part of the 2015 marketing campaign for his Louis XIII cognac, Remy Martin has hired Robert Rodriguez to direct a series of ads and short films. Mon Malkovich was brought to the Starwar and also served as the creative leadership of the project.
The focal point of the campaign is "100 years", a short film that, according to Remy Martin, will not be available by 2115 - 100 years after its production. The intention is to mirror the amount of time it takes to produce a series of Louis XIII cognac. Clever, right? That means neither Malkovich, Rodriguez, nor most people alive today will be around to see that. The two big names make a decent sense of such an idea, with Malkovich is known for its more experimental projects and Rodriguez is known for his eclectic filmmaking.
The "teasing" ads on the film, on the other hand, are widely available for viewing. They display different possible versions of the future, from glittering neon city landscapes to cyberpunk dystopia and overgrown, abandoned urban landscapes. More discouraging than hope, it seems, but hey, at least there will be cognac, right? Aren't ...?
100 years of Malkovich will not be seen for a century
100 years of markets, Filipinos, actors, actors, actors, actors.
"I was intrigued by the concept of film work that no one would have seen," Rodriguez said in the production of the game released YouTube. "You know, in my life (whatever)." Gimik invites him that the time Wu-Tang Clan made an album with only one copy and then studied at the auction of convicted financial criminal Martin Shreli. Of course this is kind of reverse - project absent A true artistic intention, ordered for Strictly commercial goals are deliberately locked, despite the true work of art, co-decisive from private wealth.
Like, really, the world will look like when children from tomorrow can see mold Booze Commercial Left out of the vault? Hopefully, it will be the one where creative work is celebrated more and is used less for cheap marketing tricks.
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