Summer in journalism is often referred to as a "foolish season". As the government breaks the government and the celebrity leaves on leave and the celebrity leaves leave on vacation, the news slowly slowly slowly slowly slowly slowly slowly slowly slowly slowly slowly slowly slowly slowly slowly slowly slowly slowly slowly slowly slowly slowly slowly slowly slowly slowly slowly slowly slowly slowly slowly slowly to slowly slowly slowly slowly slowly slowly slowly slowly slowly slowly to slowly slowly slowly slowly slowly slowly slowly slowly slowly slowly to the time to slowly slowly slowly, slowly and slowly, and slowly, and slowly, and slowly. Slowly, and slowly, and faint. This year was no exception - who could predict the biggest titles would involve the CEO of a technology company Fuck A zumbotron in a coldplay concert?

If you are not on social media this week (good for you), here is a recovery: During a coldplay show at Jilit Stadium in Boston, Jumbotron was scanning the excited crowd when it was a seemingly favorite couple, tightly engulfed around each other.

"Ohhh, look at these two," the band's Frontman gash, Chris MartinThe However, instead of living at the moment, the pair immediately separated. The woman puts her face covered with her hand; The guy is virtually bolt. "Okay. Come on. You're okay," Chris said, "Ah oh, what?" The crowd burst into laughter.

Then Martin supplies the listening line around the world: "Either they have a relationship or they are very shy."

Too much after the clip hit the Internet, it went viral and was two heroes As marked Andy ByronHead of CEO and HR's Organization of Astronyer, a software development agency in New York, Christine CabotThe They both seem to be married to other people. Just a day later, Byron's name became the most popular trending Google in America, with more than twice the runner-up search.

These are officially the Internet famous, and the mems begin to flood (my favorite entity Nicole Kidman Trying to get TV rights by creating the main characters of their summer).

So, what makes their story so fascinating? It reflects a lot about our society and human nature as a whole today. War, economic struggle and social categories can feel overwhelming now with the heavy weight on us. In this context, we often try to escape a light heart. This story is a kind of fun, awkward, touching and vaguely scandalous-that is a kind of breakfast that breaks our global chaos and lets some good old fashion plays tune in.

It binds all the elements of a great narrative: shock, surprise, humor, heartbreak, a potential villain and victim, a sprinkling of celebrity stardast and that universal fear of betrayal and humiliation. When you look at the clip, you cannot help but become an armchair detective, interested in drawing in the revelation story and revealing the truth behind it. If you feel the part of the story, to discover the truth and the thirst of more information. For these few minutes, we enjoy the violence coming from the cute 24/7 surveillance of the Internet.

Also, there is that sweet feeling of justice. As a human being, we have the inherent desire for solutions, and this is the idea that the two powerful people were probably related to Cringszest is strangely satisfied. Journalists are still trying to unveil the whole story behind the camera-lace pair, but the gray area around the right nature of their relationship drives a more deep conspiracy to followers.

Like all the good gossip, it comes with some educational moments: If you are caught in doing something wrong you should only brush it, keep you cool and not too much reaction - if the camera must go to them if they go to them! And it may sound obvious if you are going to candol with someone who is not your partner but probably don't do it in a selling concert ... it's just foolish.