Snapchat is making a promotion revamped, unified monetization program for creators. The new program will reward creators for content published on both Stories and TikTok's imitator Spotlight. Previously, Snapchat made money from these two formats through separate programs.

Under the new program, creators will earn revenue from ads appearing in eligible Stories and Spotlight posts.

“With Spotlight viewership growing 25% year over year, there is a unique and growing opportunity for creators to monetize this format as they do Stories,” the company wrote in a blog post. “Starting February 1, 2025, eligible creators will be able to monetize Spotlight videos longer than one minute.”

To earn income, creators must have at least 50,000 followers, post to Saved Stories or Spotlight at least 25 times a month, and post to Spotlight or Public Stories at least 10 of the last 28 days. Creators must also have achieved one of the following in the last 28 days: 12,000 hours of viewing time, 10 million Snap views, or one million Spotlight views.

Some of the new eligibility requirements are higher than what creators previously had to meet to earn revenue. For example, to monetize Spotlight videos, creators needed at least 1,000 followers, 10,000 unique video views, and a public profile. Moreover, in the past, Spotlight videos did not have to be longer than one minute to generate revenue.

The announcement came at a time when TikTok was revamping. program to earn money from creators Last year for creators to reward influencers for longer videos. Available on YouTube ad revenue sharing Shorts creators to better compete with TikTok last year.