While it took much longer than many films, director Dani Boyle and writer Alex Garland finally united "28 years later", which hit theaters over the weekend. Serving as a continuation of their horror classic "28 days later" (and its follow -up "28 weeks later"), the film gathered with a group of survivors for nearly three decades in the apocalypse of the zombie. It is an intriguing concept that has managed to bring out massiegoers mass, leading to an open weekend.

Sony's "28 years later" opened for about $ 30 million in the domestic cashier, while bringing an additional $ 30 million abroad. It wasn't Enough to take the crown of the remake live "How to train your dragon" ($ 37 million), but it is worth noting that the latter is a family -run film with PG, which plays on nearly 4,400 screens in North America. Conversely, "28 years later" is a horror-treating ranking of R, playing on 3,444 screens. Then, all the things that are being considered, this is a very good result, even when they take into account the $ 60 million film budget.

Horror with a big budget is always risky, with likes of "World War Z" is an exception than a rule in that department (At least as far as their success in the box office is concerned). In any case, "28 years later" has managed to use the biggest open weekend for a live zombie movie for years, at least dating from Zombiland: Double Fountain in 2019 (opening $ 26.8 million/$ 122.8 million worldwide). Zombie films were historically lower budget works, but Boyle, Garland and Sony had more ambitions with this venture.

So what went right here? How did Boyle and Garland succeed in successfully making the rare hit budget horror? We look at the main reasons why "28 years later" has become a great success in the box office during his open weekend. Let's dig.

Especially in the area of ​​horror, it helps when a film can get critics for its part. The horror can be one of the more critical genres there, but when the genre flick also manages to earn critical recognition, its prospects for box office are absolutely increased. In the case of "28 years later", critics were very kind of what Boyle and Garland cooked. Currently it boasts an 89% critical rating of "wounded tomatoes" approval, which is a damn good for a zombie movie.

The audience, of course, was a little more mixed. RT audience rating sits at 65%, and the film earned B China. That, along with Solid competition from the likes of "M3Gan 2.0" and "F1" descend after the pipelineIt can make a strong second weekend to have more challenge. However, until the film crashes completely, Sony should be able to show the critical buzz of its opening framework for at least a few more weeks.

In your own review for /filmChris Evangelist wrote that "28 years later" is close to being one of the best zombie films ever made. "It can also boast a solid team led by Ododi Komer (" Free Man "), Aaron Taylor-Nsonson (" Kraven Hunter "and Ralph.

What is particularly interesting for "28 years later" is that a very long wait between sequels may have helped turn this film into a bigger event. Remember, for a while it seemed like this film bearing the shape of "28 Months Later. "Needless to say, it took Boyle and Garland for some time to do so. But in time since then "28 weeks later" arrived 18 years ago"28 days later" became a stone-cold horror classic without the need for warning. Now he is 23 years old and his place as a favorite horror for all time is set in stone.

The status of that movie in Horror Canon has allowed him to become a favorite for more generations of fans. However "28 days later" was inexplicably difficult to see for some timeThere is no denial of his legacy. That's the case, there were some automatic excitement embedded in "28 years". You may risk being disappointed with an impatient audience when much expectation is built. Fortunately, based on the critical response and early from Turniiv, it would be very difficult to label in any way as disappointment. Boyle delivered against the weight of those expectations.

In the old days of Hollywood, the sequels can be pumped in a year, maybe two. Indeed, it is easy to forget that a new movie "Friday the 13th" that came out annually like watches for nearly a decade in the 1980s. However, those days are gone, and waiting for extensions can sometimes be very long now. In some cases, it can harm the prospect of the film as the audience can simply move on. However, on a sufficiently long time schedule, the excitement can circle around and, in some cases, swell even greater as a result of long wait.

It is true: at some point, longer waiting can build even more excitement in an organic way. It seems that it happened with "28 years later". The term third entry into this property has become an almost mythical point of talk among horror fans. "Will it ever happen?" It is not at all, unlike how "Avatar: The Water Road" by Jamesesheims Cameron has become a hit on a monster, simply because Cameron needs to do the damn job for 13 years. Well, Boyle's movie won't earn $ 2 billion at box officebut a similar rule is applied. Absence made the heart grow, as it was.

When Sony made a deal for "28 years later" (one that includes a possible, full new trilogy)Having a lot of money and franchise resources that, every respect, two modest hits to the box office coming from low budget films to her name. Giving a $ 60 million Budget Budget was calculated. But Sony's marketing department has taken the challenge of paying that risk by selling this film on the masses in a very effective way. He did not rely on the idea that this was the first entrance to a trilogy or "part", which was wise. But it is worth noting that "28 years later: The Bone Temple" has already been filmed and is ready to reach the theaters in January 2026.

From that nasty Rudyard Kipling Song in the first trailer "28 years later" To highlight the haunting images of evolved zombies of all kinds, the studio somehow managed to effectively place the sequel without giving much of anything. Neon was able to do something similar to last year's Longlegs, which became a huge hit built on an Ellwenna marketing campaign. Good marketing is not easy, and many studios have spent mass treasure treasure on film campaigns that fail to deliver. Sony got it properly with this one.

There is something to say about intensity when it comes to success in box office. Therefore, so many superhero films, almost seemingly regardless of the perceived quality, were able to climb the global amounts of the sky before the pandemic for more than a decade. The horror has a loyal audience, but to make a larger budget horror that offers a hit, more abundant movements need to appear. Fortunately, this year delivered some high horror films that helped give the genre a little intensity, perhaps encouraging more people to get off the couch and check something like "28 years later" in the theater (instead of waiting to watch it).

For beginners, Ryan Koggler's "sinners" is one of the biggest success stories of the year And it will end its rock as one of the most profitable vampire films so far. On top of that, Warner Bros. enjoyed his huge revival of the franchise with horror "Final Destination Blood Lines", which had a far greater debut at the box office than expected. It is now the highest film "Final Destination" Film so far and the like has benefited from long waiting between installments. The fact that both films were big hits that played well with audiences and critics also gave the mainstream horror very positive intensity as summer turns. It should not be reduced when it comes to the success of "28 years later" (or any other stories of horror success in the coming months).

"28 years later" is now in cinemas.