Marvel helped start the summer movie season with "Thunderbalci*" at the first weekend of May. Although it is not true, according to the Superhero standards, director Akeejk Shreer's entry to the Marvel film Universe has opened at $ 74.3 million domestic and just over $ 160 million globally. It left it on uncertain terrain, with the fate of the film to determine at the weekend two and beyond. Fortunately, things went on to go reasonably well for Marvel Studio and Disney in early walking.
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Thunderbolts*added about $ 33.1 million in its second weekend, once again at the top of the domestic graphs. It represents a drop of 56%, which probably had more to do with the lack of competition, with Ya Slasher on IFC "Clown in Corn", " Lionsgate's "Shadow Strength" and the plane's or flight or flight "serving as the only new weekend releases. They never had to compete for the first place. Whatever, this allowed the latest Marvel to spend another weekend in the spotlight before his stealing.
Internationally, the film added $ 34 million, giving it a global total of $ 272.1 million to two weekends. There is still a long way but if it can avoid falling off a rock When the "final destination of bloody lines" arrives "this upcoming weekendThen it will be in pretty good shape. Thus to say, we will look deeper why this is a welcome news for Marvel and how the studio can use this film to build a positive intensity of box office and put a few rocky, uneven years behind it.
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Thunderbolts had much better than the brave new world
For beginners, "Thunderbolt*" shows signs of a sustainable buzz away from the weekend opening. Case in point: held far better Than Marvel "Captain America: The Brave New World" earlier this year Once opened at $ 88 million domestic. It was a fair amount more than "thunderstorms*", but still slightly low to Marvel standards. However, in its second weekend, the film fell an incredible 68% to take over $ 28.1 million.
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The "Brave New World" finished all in the box office with $ 415 million globally. Despite the $ 180m budget (before marketing and, probably before the remaining remaining), he will lose money for Disney in his theatrical work. "Conversely, at this point there is a $ 180m budget and is ready to finish closer to $ 500 million globally at the moment. If it can reach $ 550 million, give or take it, it can make a profit in cinema before it has to rely on vod, streaming, etc.
The current trajectory, Marvel and Disney will call this qualified victory. That's more than one can say about the likes of the "Brave New World", "Ant-Hoel and wasps: Quanumania", "Windnals" and "Marveli", unfortunately. It's a positive step forward.
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Critics and the audience both liked thunder
The explanation of better participation in "Thunderbolts*" is not a rocket science, as critics and audiences also had a very favorable view, especially compared to some of the mentioned MCU Misfires in the era of "Endgame". Yes, The multivarous saga had huge hits like "Spider-Man: No way at home" ($ 1.92 billion) And Deadpool & Wolverine ($ 1.33 billion), but misses and disappointments go beyond those successes. Before 2020, even Marvel's hit hits would be envy of everyone else in Hollywood.
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The common thread is that the films that entered MCC's energy at Old in the eyes of critics and the audience managed to do pretty well in the box office. "Thunderbolts*" currently has a critical rating of 88% on "wounded tomatoes" to go with a 94% staple rating. It translates to a decent buzz in the real world. The problem remains that certain fans are excluded with stunning records, such as the "brave new world", and Marvel needs to work to restore the average Moviegoer to regularly.
It's exactly why Disney CEO Bob Iger, marked "Thunderbolts*" as the "first and best example" of the new Marvel Quality Strategy over the quantity. The studio will no longer be surprised to flood three film theaters a year arbitrarily along with three or more Disney+shows. It's about quality every time out. This film can serve as a building block towards a better future.
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Thunder had a reasonable budget (relatively speaking)
It is absolutely no secret that production budgets have been the biggest, biggest problem in Hollywood in recent years, in no small part thanks to the pandemic. That said, the $ 200 million budgets that become an accepted norm is a problem when fewer and fewer films earn $ 600 million or more to the global treasurer. Pre-Pandemic, Marvel Studio can make that kind of money without blinking. Now? Not so much. That's why "Ant-man and wasps: Quanumania" barely made a profit against the mass budget.
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Keep in mind, The third movie "Ant-man" opened at $ 100 million before falling off the cliff In his second weekend. Again, reviews were a problem there. All this is to say: "Thunderbolt*" is useful to make a road to the $ 180 million theaters. There is a big cast, it does not skim the action and it looks like the movie MCU needs. However, it was $ 20 million cheaper than Quanumania and much cheaper than "Marveli" ($ 270 million), the lowest-rate MCU to date (199.7 million US dollars worldwide).
The lower budget gets a movie faster to profitability. It's simple like that. If this film cost $ 200 million, you would need another $ 40 million (giving or taking) to sell tickets to break evenly. That's a significant difference. Hopefully, Marvel can keep this as the phase 6 is going and beyond.
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Thunderbolts is not a continuation of Marvel's already successful franchise
One of the biggest things when you try to measure the success of this film and where to have a bar is related to the fact that it is not a continuation or extension of the pre -existing, successful franchise within the MCC sphere. In recent years, whether it's Marvel or DC, the studio had brutal time to start new properties of superhero. Marvel's recent hits have entered the already worked franchises, such as Spider-Man, Guardians of the Galaxy and Deadpool.
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The only caution is "Shang-Chi and the legend of the ten rings" in 2021, which earned $ 432 million worldwide in 2021, becoming a success in the terrible year brought to Hollywood by the Pandemic. Keep in mind, we are still waiting for "Shang-Chi 2", But that's another conversation in full. All this is to say: "Thunderbolts*" to reach up to $ 500 million or more with the use of B-level characters on the Bi-level previously introduced in Disney+ emissions and peaceful successful films is quite impressive, at least to 2025 standards.
Thunder did not have to be the new vengeance
One of the biggest surprises about "Thunderstorms*" is the fact that he is actually a movie "New Avengers" in masking. This cannot be considered a spoiler at the moment, as Marvel has discovered a full marketing campaign, covering billboards and social media with the discovery. It was a clever marketing trick, but it is also an important caution when talking about the bar of this movie success in the box office.
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The fact is that Marvel and Disney are likely to find more success than the gate if they called this film "New Avengers" than the jump. The "Avengers" films are among the biggest films in history, and that branding means something to the audience. Instead, the studio decided to go with the lesser -known "Thunder*" and preserved the surprise to open a weekend. What is clear now is that by any degree this film finds success, it will do so without the need for "Avengers" in the title, and that is perhaps the best thing Marvel Studio can take in 2026 and beyond.
"Thunderbolts*" is now in cinemas.
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