That was, all the things considered, a significant weekend at the box office. For the first time in a very long time, four different films made $ 20 million or more at the same weekend, which seemed unthinkable during the worst moments of the early pandemic. Unfortunately, the adaptation of Sony Pictures to the Dawn video game, which bears its name from the desired horror video game of the same name, was none of those films. However, let's hit the brakes before calling it flop.

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Director David F.'s "Dawn" Sandberg had to settle for fifth place this weekend with $ 8 million, with Ryan Koggler's "sinners" at the top of the box office tables with $ 45 million In its second frame. Behind that was the 20th anniversary re-issuing "Starwells War: Revenge of SIT" ($ 25.2 million), "Accountant 2" ($ 24.4 million) and "Minecraft" ($ 22.7 million). Only then do we reach the latest Sandberg, which marks his return to the horror genre, after he also directs "Jasmus!" Movies for Warner Bros. and DC.

On the surface, the $ 8 million debut as a potential franchise starter based on a popular video game seems like a disaster. However, it is certainly not in this case. For one, overseas audience appeared in the amount of $ 10.1 million, giving the film a global start of $ 18.1 million. More important than that, Sony retained the budget extremely reasonable at just $ 15 million. Even accounting for the marketing campaign, it is a very amazing investment for something that comes with a built -in audience.

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Well, "To Dawn" the film is redirecting a lot of the video gameBut it is cleverly tied to the source material. In any case, unless it falls completely from a rock in the coming weeks, this one still has a break in breaking even in cinemas - assuming it can happen over or below $ 45 million, to give or take. It is not far from reach, depending on how the word goes.

"Dawn" follows her young protagonist Clover (Ella Rubin), while she, along with her friends, is heading to the remote Valley where her sister disappeared a year ago in search of answers. Exploring the abandoned visitor center, they were killed one by one. Turn? They wake up and are alive again when the night begins. Unfortunately, they are forced to revive the night over and over, just to find themselves facing a different threat each time. The only way to escape is good to survive ... to dawn.

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Obviously, critics are mixed in adaptation, with the audience having a slightly more favorable view. Currently there is a critical rating for 52% approval Rotten tomatoes To go with an audience rating of 69%. Meanwhile, /Bill Bria was great on "to dawn", Writing in his review for us that he wants to "do nothing more than putting a good horror show". So far, however, it is unclear how well (or poor) the film will take place while the summer season is heated.

At the end of the day, even if the next weekend's fall is serious, Sony will absolutely return the money to the "dawn" between platoon and streaming. Jack, even just paying more attention to the original game can make this worth it. Playing with lower budget genres like this is a good business. That's the reason I argued A24's "unicorn's death" is worth shooting, though. In the franchise space, such low -risk/high reward prospects are even older.

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Video game films become the next big gold fever in Hollywood. Just look at what is happening with a "Minecraft movie". But can't be everything as it is "Border Territories", which was a colossal flop against her huge $ 115 million budget. Instead, giving the guys like Sandberg the opportunity to do something bold with an IP established, though at a lower price, he feels like a strategy to win. Not everything should be a blockbuster. Would Sonny like to see this movie better better? Of course, but calling it flop is purely irresponsible. This will be good and may even become a modest hit. It's far from an accident.

"To Dawn" is now in cinemas.