The Gautam Adani-led Adani Group has recently launched a new promotional campaign titled 'Hum Karke Dikhate Hain' to highlight its efforts in the renewable energy sector. The campaign started with the release of the debut film "Pehle Pankha Phir Bijli" (First Fan, Then Electricity).

The film depicts the heartwarming story of a young boy, Tamtu, who believes in the ability of a simple fan to bring electricity to his village. This inspiring film, created by Ogilvy India and shared by Adani Group Chairman Gautam Adani, shows the impact of clean energy solutions provided by Adani wind turbine generators to transform and brighten an entire village.

The 1 minute and 30 second video shows a heartwarming scene where a young boy eagerly asks his father when the electricity will come and when the fan will start. The father replies "Mr Tamtu, first the fan...then the electricity".

The video highlights a remote village without electricity, but with the help of the Adani Group windmills are installed, giving the community power and hope. This initiative reflects the Adani Group's promise of not only infrastructure development, but also progress, hope and a brighter future.

Taking a cue from X, Gautam Adani wrote, "There are promises we make in our actions. Not just infrastructure, but promises of hope, progress and a brighter tomorrow. The winds of change are here. Hum Karke Dikhate Hain!"

The Adani Group wrote: "This film marks the start of a multi-part series that the Group will roll out over the coming months with the hashtag #HKKDH across broadcast, digital and social media platforms, highlighting similar narratives and the impact of its initiatives."

Adani Green Energy

Adani Green Energy Limited (AGEL) is recognized as India's leading provider of renewable energy solutions and a global leader in facilitating the transition to clean energy. AGEL specializes in the development, ownership and operation of large-scale grid-connected hybrid solar, wind and renewable energy facilities. Their renewables unit, Adani Green Energy, aims to develop 50 GW of renewable energy capacity by 2030, including the ambitious Khavda Renewable Energy Park in Gujarat.

Covering an area of ​​538 square kilometers—five times the size of Paris—Khavda is poised to become one of the largest renewable energy projects in the world. The park will have a total capacity of 30 GW, and the initial phase of 250 MW of wind power is already operational.

Adani Group's impressive portfolio includes the completion of the 648 MW Kamuthi Solar Power Plant in Tamil Nadu in 2016, then the world's largest single-site solar power project. These initiatives demonstrate Adani Group's leadership in driving India's clean energy goals.