Nissan has become the latest car company to return to 'wake up' the practice of DEI, following Toyota and Ford

Nissan reportedly launched several DEI initiativeincluding controversial hiring practices and corporate funding for certain Pride events.

Robbie Starbuckan activist opposed to diversity, equity and inclusion programs in the workplace, announced Nissan's reversal on Wednesday, revealing that they agreed to the change after he informed them that he was working to expose the ongoing "vigilance" at the car company.

AMERICAN AIRLINES END USING DEI AFTER CONSERVATIVE CHARGES OF DISCRIMINATION

"Instead, we had a productive conversation about how to fix it," Starbuck wrote.

Nissan executives are working with him to implement several reforms, Starbuck said, including ending diversity-based hiring practices and mandatory DEI or LGBTQ training for employees.

"There are no quotas for hiring, promotion or diverse suppliers. The focus is now on merit and performance," he wrote.

"You don't think I'd let Christmas come and go without giving @X gift of another company that changed the policy, did you?" he added.

Nissan logo

DEI and LGBTQ training at Nissan is no longer mandatory for employees. ((Photo by Artur Widak/NurPhoto via Getty Images) / Getty Images)

Nissan also reportedly agreed to review future funding of corporate-sponsored events "to ensure sponsorships align with brand standards and business priorities," according to Starbuck.

"This means no more funding for Pride events that expose children to sexually inappropriate content like the San Francisco pride event they recently sponsored that exposed children to highly inappropriate content."

TOYOTA FOLLOWS A GROWING TREND OF COMPANIES DISCONTINUEING DEI POLICIES AND INITIATIVES

Starbuck said the company also plans to withdraw its participation in the "watchful Corporate Equality Index, nor will they participate in any third-party surveys that have a political activism angle."

"This will not only have a positive impact on their employees who will have a neutral workplace with no divisive issues injected but it will no doubt extend to many of their suppliers who are dropping wake up policies," he wrote on X.

Nissan did not respond to Fox News Digital's request for comment.

The car company joins a long list of major companies that have abandoned DEI policies and practices following widespread backlash. Earlier this week, the conservative watchdog announced that American Airlines had reportedly agreed to terminate it diversity, equity and inclusion (DEI) hiring and employment practices, after the group filed a federal complaint alleging discrimination by the airline.

Walmart also recently agreed to changes to its DEI policy, Starbuck announced in November. The change was also agreed upon after he warned executives that he would do a story about "being awake" at retail giant, he said.

In October, Toyota announced its plans to withdraw from DEI and pro-LGBTQ events after facing online heat.

The company sent a memo to US employees saying it would "scale back community activities to align with STEM education and workforce readiness" and no longer participate in the Human Rights Campaign's Corporate Equality Index. Bloomberg reported at the time.

Nissan dealer

EDMONTON, CANADA - SEPTEMBER 14, 2023: A Nissan vehicle outside a Nissan dealership in South Edmonton, on September 14, 2023, in Edmonton, Alberta, Canada. (Artur Widak/NurPhoto via Getty Images / Getty Images)

In a message to employees, Toyota reportedly said that while it will continue to "promote an inclusive environment where diversity of thought can flourish," the company will focus primarily on activities that promote business quality.

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A week before, Starbucks detailed several initiatives arose within the company, including funding groups opposing laws to ban gender reassignment treatment on minors, forming Employee Resource Groups (ERGs) divided by race and gender orientation and sponsoring drag queen programs at summer camps for children.

In August, Ford Motor Company also confirmed that it would move away from the vigilante policy in a letter from Ford CEO Jim Farley to employees.



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