Another day, another new Threads feature. Meta Application"” to roll out a feature that allows users to re-share photos and videos according to their timeline with the original poster but without the original post attached.

Once available, users will need to long-press on a photo or video in their feed and select 'use media'. They will then be able to create a new post with a watermarked clip image from the original poster in the top left corner. "It's a quick and easy way to add your creative images to trending photos and clips without posting a quote," wrote Adam Mosseri, Head of Threads. .

This feature is probably intended to make it easier for people to re-share other users' work with some credit to the original creator. Mosseri sent a number of complaints to Threads from upset users who saw their work ripped off without credit. In a post last month, Mosseri said that Meta is "trying to shift more distribution on Instagram and Threads from aggregators to creators," though he acknowledged that this can be "very difficult" when the original post is taken illegally. Platform owned by Meta. Recently, the company on Instagram in an attempt to increase creators over aggregators.

Judging by some of the reactions to Threads' latest update, a number of creators are still unhappy with Meta's approach. One photographer said, "This looks like blatant plagiarism." . "Quoting a post is a much more effective way to credit the creator by sharing someone's content with your own comments," said another user. .

a Meta noted that individual creators can turn off media reuse in their app settings, so it's possible to prevent your posts from being shared this way. (There are also settings to prevent others from posting quotes entirely.) However, for those who are concerned about accounts, they are taken down directly in the interests of their own posts. there is little any user can do to prevent less scrupulous accounts from copying their content through screenshots or other means.