If you are a parent with a child of a certain age, there is a damn good chance that you have seen at least one of the "Trolls" films. They are wildly popular and are now ranked as one of the most successful adaptations of toys-screen in modern Hollywood history. The first film "Troll" was released in 2016 during the 2010 Hollywood Franchise Boom. It was a solid hit that led to a sequel that arrived in the form of a 2020 "World Tour of the Trolls". On the surface, that film seemed to be an unpretentious, harmless animated tracking of a hit film directed at children. In reality, it helped to change Hollywood forever.

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Let's rewind the watches a little. It's March 2020 and Cinema all over the world are forced to close because of Kovid-19 pandemic. The box office is of life support, with the plant making an unexpected comeback. The Hollywood study is afraid of an uncertain future and are affected by requesting answers. At this point, universal paintings have decided to make the unprecedented move to release a new, large budget film that was intended for home theaters for people to watch for premium compensation. Hence, the birth of a premium video in demand, aka.

Notable 2020 films such as "Blood" and "birds predatory", among others, were released on a platoon early After shortening their theater races from the pandemic. This was an understandable measure in times of critics. However, the "World Tour Troll" has yet to hit the big screen, so the change of universal in the strategy was something else. It proved to be a decision that has permanently changed the way we watch movies, for better or worse - and, once again, it all rested on the shoulders of an animated sequel to singing trolls.

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Let's get back the clock even more for a moment. The notion of renting films at home and vod as we know it was nothing new in early 2020, but was largely reserved for smaller films or movies that have already passed through their theater life cycle. However, as it can, as DVD sales began to decline, the studio wanted to collect those revenue somewhere.

How Wall Street Journalournal Reported in 2010, Time Warner Cable Inc. Make a terrain to Hollywood, where people could watch a movie at home 30 days after his $ 20 or $ 30 theater release. Didn't go well. Walking even less well was The announcement of Universal for its comedy "Tower Heist" on VOD for $ 60 $ 60 in 2011 Only three weeks after hitting theaters. Kinomark boycotted the film, so Universal quickly withdrew.

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In other words, studios flirted with this idea for a decade before the pandemic. All the time, cinema owners were arguing against the idea, pointing out that they would eat in their profits. The pandemic simply created a scenario that took away the bargaining chip that the theaters had, with a universal to withdraw the activation of the SPA experiment, announcing a "World Tour Troll" on April 10, 2020, for $ 20 at home. That was, according to all accounts, huge success.

In just three weeks of posting the VOD, The Troll World Tour generated about $ 100 million in revenue per Universal. Yes, the film was also played in cinemas, but it did a little good when the vast majority of theaters around the world were closed. For context, he made the first "trolls" $ 342 million Around the world throughout her theater, with theaters to keep about half of the money from ticket sales. With VOD, studios maintain most of the revenue. For the study, the benefit was crystal clear. For theaters, it was a manicure in the casket of various. It was allegedly a temporary measure that became constant. That decision has forever changed the habits to see the general public in the process, making it easier to stay home even after the threat of pandemic was facilitated.

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The theater chains were not too pleased with the decision of Universal. AMC, the world's largest chain, bans all universal films in April 2020 In response. The ban apparently did not hold on, but it turned out how upset those who rely on box office to keep their business alive. The actors of the film were not very happy, nor, As they later searched for bonuses That they would have received it if the sequel had crossed certain turnovers to the box office. It may have been said that "Troll Band Together" in 2023 received a theater edition, with the edition of VOD just one month after the big screen debut.

In the years that followed, the studio embraced the convenience, with streaming also becoming a far -dominant force during the pandemic. While very few films of this size go directly to the VOD now, the theater window has fallen apart, with many titles available just 17 days after the theaters first hit. AMC and other chains are all at the moment, but they are begging Hollywood to continue the theater window for 45 days (which would still be relatively short before the pandemic). Whether to see or not, but studios have little motivation to surrender.

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Unlike box office, studios rarely share vod numbers. However, the Newoufor Times reported that Universal had made more than $ 1 billion in the Top of the Ts of just three years. Universal continued to claim that vod is good for business and is the "extra" of the box office. Other studios follow the suit, booking long, exclusive theater races only for the biggest big films.

All this trained people to stay home, with the "wait to follow" mentality. Many viewers become purely resentful when they cannot now carry a movie, even if it's only in cinemas for a short time. All the time, The global treasurer does not come closer to achieve pre-pandemic levels. Theaters still face something uncertain future, removed five years from all this.

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At the same time, VOD helped provide the study with a secondary source of income that did not exist before. With DVD not what it once was, this can act as a security network. Then again, films like "Top Gun: Maverick" or "Avatar: The Water Road" still destroys it even after long theater races. The argument between the studio and the theaters for this persists.

We will certainly not solve all the debates throughout the industry here today. It's just extraordinary in thinking that "troops a world tour", A movie that /the film is called "Loud, Garnish" and "Not As Bad As the First"It was at the forefront of such a marine change. Everything that came as a result is not the fault of this film, to be sure, but earned its place in the history of the cinema the same.