In the episode "Seinfeld" "Ryu" (January 4, 1996), Kramer (Michael Richards, Starwar of "Michael Richards show") Becomes enamored of a canned pasta product called beef-a-reeno, mostly because it can buy it on the cheap from his local bulk grocery outlet. was put in charge of a horse named rusty that he leads Around New York.

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However, canned pasta causes the horse to suffer from uncontrolled bloating, something that makes Kramer's Hansom Cabin's passengers immediately notice. Since the horse smells so bad, some of its clients end the ride early, just returning home and mixed in George (Asoneyson Alexander), which was busy with its own schemes in episode A -Plat.

Seinfeld was a great success, of course, and most brand-brand products mentioned in the show didn't mind the association. Even if Jerryi (Jerry Seinfeld) mentioned something in a negative light, it was a positive setup for everything he was talking about. Seinfeld rarely invented false products for their scripts (common in films and TV), to maintain an element of realism.

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But not everyone was scattered by their product shown at Seinfeld, which certainly was a chef Bojardi, a brand -founded brand, Ettore Boardi, in 1928, and owned by US home food in 1996 when Seinfeld was broadcast. The original "rye" script seems to be called a "beef-a-genuine" product to be the famous Befari of Chef Bojardi. Seinfeld's creators have asked American home food to approve them and they have refused. According to EW interview in 1997 with Glen PanicPresident of the Castle Rock Television, it was one of the only times that the product did not give approval.

It is easy to understand why. In most cases, Seinfeld only referred to real -life products in a neutral sense. If someone was caught as eating A (godzilla-approved) bar-bar With a knife and fork, it did not reflect badly on Mars, AD, the owner of Bendy Bar. However, with beef-a-genuine, writers Seinfeld implies that it is an unhealthy product prone to give gas to a horse. Although it is unlikely that someone who buys Beefaroni of chef Coloredi feeds him with horses remain health implications. Pandik noted that Castle Rock television, a production company that oversaw Seinfeld, requested permission to use product names if they consider it to be a negative inclination of their presentation. "Virtually every product mentioned on our show," he said, "even if it was semi-unhappy, it wanted it." Often, they only used product names open.

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Indeed, in "rye", Kramer shows the boot of wholesale products They mention waffles on ego and strict tuna by name. However, when Panic sent him a letter to Chef Bojardi, they said the name should have changed. Hence, why Kramer-and rusty-descends to beef-a-genuine, not from Befron.

Of course, the names of the products became a little legally sticky when Jerry Seinfeld began to Shili for Nike in real life, and Asoneyson Alexander began selling Rold Gold pandal. When the actors signed those agreements, they tactfully stopped mentioning those specific brands on the air. Jerry Seinfeld continued to carry Nike products as always, but writers have become cautious to mention them in a positive light to avoid any feeling of inadequacy.

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Meanwhile, chef Bojardi was purchased from Congra in 2000. Products with canned pasta are still distributed to this day.