Corporations are not large risk fans and they are even less so in controversy. In healthy times, they would like their brands to be associated with entertainment, consumption and greater consumption. They want to feel ecstatic to buy their product and do not want to run out of competition to examples similar goods. However, most importantly, they do not want to annoy their shareholders. So when their product is connected to something that makes the system or is simply unwanted, they increase their congestion.

Once, for a long time, film studios didn't have to worry about what corporations thought about their films. Then, corporations like Bay + Western, Coca-Cola and Sony, drawn from the dream factory glamor, bought in the film. They wanted their prestige to own a Hollywood studio. Some of them were also interested in showing their products on the move, a medium that attracted millions of multiplex consumers every weekend to see hot new releases starring the world's largest stars. The dream was to reinforce their products if they were not approved From the likes of Eddie MurphyBarbra Streisand and Harrison Ford, each by accidently knocking Cox or joining Sony Television.

Sony's ownership of Colombia Pix is ​​a fascinating story of show business, the one who inspired the book that must read the show "Hit & Run: Like Jonon Peters and Peter Guber has taken Sony to drive in Hollywood". The short version of the story is that the company did not understand how the film industry worked and used steam from several veteran operators, one of which, one, one of which, Jonon Peters, was/is a full maniac. Unlike Coca, Sony stayed in the game, but progressing they will be more intense about how the studio has affected their brand. So when Colombia Greenlite, the teen sex comedy "Superbad", they made one of their preferred products out of bounds.

18 years after the release, Superbad is considered a tumultuous classic of form, but when the parent company Sony decided to sign up for the film before the release, they were fired when they saw Ahon Hill's image, a set, as a game of Sony PlayStation.

During the look of the red carpet To the south of the southwest to promote his streaming series "Studio", Seth Rogen, who co-wrote "Superbad" with Evan Goldberg, revealed that Sony lowered his leg. "We were told that (set) was so understandable to the studio that they were as they were, there is a scene where they play video games and (Sony) was like" Jonah can't touch Playstein. "" While Seth is certainly sexually honest with the two main characters, however, it was strange that he had a good thing. "They were like" we can't get him to communicate with our products because it's too wicked ", and I was like," it's based on me, it's very offensive ", but we placed them in the end."

However, Superbad is wounded gross An impressive $ 171m with a $ 20 million budget, and PlayStation is still, best of my knowledge, not in line with its screening in Sony's films.