It was not good, a very bad weekend for Disney in the box office, as the very expensive, glossy "throne: Ares" went down. Although these things are often considered marathons, not sources, it is crystal clear after the first blockbuster frame in the cinema that this will descend as a deep disappointment and, in any probability, a great loser of money for the mouse house. It's bad, and it can get worse before everyone is said and done.

Directed by Joachim Raning ("Pirates of the Caribbean: Dead people don't tell stories"), "Tron: Ares" withdrew just $ 33.2 million in its open weekend at home. It was far away Under estimates before the release, which opened Ares in the $ 40 million range. Well, the debut in that area would still be on the low side for a $ 180 million franchise movie (and it's before laughing for marketing costs). To make things worse worse, the latest movie "Tron" also had a soft opening abroad, withdrawing $ 26.7 million for a global start of $ 59.9 million. That is, in a word, bad.

So what went wrong here? How did Disney so seriously abuse the return of "throne" after 15 years? Is there any hope for the film on a longer timetable? We look at the biggest reasons why Tron: Ares bombed at the box office during his open weekend. Let's get into that.

Even dating from the original "throne" in 1982This franchise has always been a little special item of interest. The other question is that Disney tends to wait long, long between installments, so loyal, generational fanbase for property has never been built. That's the case, Ares had to greatly stand on his own two legs, relying on a good buzz to turn. It didn't happen.

As for this writing, Ares boasts a 55% critical rating of approval Rotten tomatoes. While the result of the audience is better (currently at 87%), it is not enough to move the needle for the average Moviegoer. Even with a decent B+ Kinoskour, they are "numbers" wait to follow "in the modern era. The bar to make people leave the house and pay overlap money for a cinema ticket is higher than it has ever been, and this has not clearly fulfilled that bar for most people. Russian "You need to see it to believe it" the word for the mouth may get more people from the couch. That's not what happened here, however.

In his review of "Tron: Ares" for /filmWhitney Seibard called it a "reckless sequel". Disney now stares in the barrel of mass flop, perhaps opposed to only Colossal accident that was "Snow White" ($ 205 million in the world's budget/$ 250 million) after calming the dust. From now on, there is no good reason to believe that Ares will return in the coming weeks, with a finish of $ 200 to $ 300 million in cards, depending on how it all shakes.

While impressive visuals can be a driver for certain films, such as F1 or Apple's F1 Mission "Tron: Ares", Disney really leaned in style over the substance in the trailers. The style only goes so far, though. Yes, the audience sold something that may seem cool, but what else happened about it? This question was not answered well enough.

Of course, Effef Bridges had a brief role that returned once again as Flynn from the original "throne", but the vast majority of potential ticket buyers there, it means next to nothing. Nine -inch nails also made the soundtrack for Ares, Which was really a very cool idea that created a little buzz. But a good result is more than an extra element and not so much that it will significantly pull people out of the house. Individual mileage will always vary, but for the masses, there was simply not enough in terms of marketing points to make Ares.

Tron: Legacy hit theaters in 2010 and made $ 400 million against a $ 170m budget. It was barely Hit, so Disney was in no hurry to make a straight sequel, though the studio still wanted to turn this into a huge franchise. Instead of essential, 57% of the money on that film - $ 228 million, to be accurate - originating in overseas markets. That split already looks very different for Ares, with 55% of sales coming from North American audiences. In here and now, Hollywood blockbusters, such as this, cannot rely on international audiences to save them more.

In the Pandemic era, a robust overseas gross -bero -Bruto are harder to come true. That is Great reason why superhero movies are fighting at box office from late. From the war between Russia and Ukraine to the increasingly favored home titles, a number of factors have led to Hollywood fights like Ares, watching reduced returns to offices abroad since 2020.

China is especially one of the most important factors. Along with the United States, it is one of the largest countries on the move in the world and that means a big gross for Hollywood. In recent years, however, It became clear that Hollywood could no longer rely on China. Earth plays less American movies and instead relies on a local price, such as Massive smash hit "NO HAA 2" ($ 2.1 billion). At another time, Chinese ticket sales may be rescued for Ares. But it is very unlikely that it will be the case this time around.

These days there are very little movie stars that, just because they are in a given movie, can get people to appear to theaters. Tom Cruise is one. Dwayne nsonson can often be, Although the failure of the "smashing machine" in the box office He has proven that even the power of the rock star on the rock goes only so far. Indeed, the power of the Starvers only generally can no longer turn a movie into a hit, but can help. One of the problems with Tron: Ares, however, was that there was no significant, "Boats of Seat" film starvet, despite praising an impressive ensemble in its entirety.

Case in point: Ares cast includes Oscar-nominal Greta ("Past Lives", Illliyian Anderson ("X-Data"), Evan Peters ("American Horror Story"), Ododi Turner-Smith ("Queen", "Queen", Aphrote. At the top of the call leaf was the Oscar -winning Oscar, the summer, however, an actor who increasingly looks like a curse for the film's financial prospects.

From the giant flop Marvel that was Morbius ($ 167 million worldwide) In his involvement in the catastrophic "haunted palace" (a $ 117 million budget/$ 150 million budget), the wrong fires in the summer were many, with virtually no strikes to oppose them. So, as much as summer is considered an A-writing, the audience did not indicate that they care about it in any way. If nothing else, he seems to be an obstacle at this point (and it is without even to join the charges of misconduct against him). At the very least, he did not help the case of this film. It is unfortunate in the light of the impressive, diverse team that collected Rinning and Disney for this. They deserved to a great deal.

Perhaps above nothing else, the cold difficult fact is that people, in general, do not care about "throne" as a franchise. Period. The original 1982 scientific film was ambitious and before its timeBut he also did not meet Disney's expectations for hitting theaters. Decades later, the studio believed it could turn the concept into a blockbuster. Legacy made enough money to avoid being a disaster, but in terms of standards in 2010, it was far from great success.

Instead, the combination of DAFT Punk and impressive visual IMAX permits "inheritance" to skate at a time when blockbusters bloomed on the big screen. But that was then, and this is now. Honestly, Disney got out with the one when it comes to "inheritance". But that made the studio believe that the "throne" property could be the next big thing. Instead, Ares has now become a warning story, not unlike "Blade Runner 2049", which also overestimated its potential audience On the way to disaster (and co-glucets summer, no less).

In addition, the audience is increasingly turning the back of the nostalgia in the 1980s. These film movements get out of care and are pleased to stay at home. What we see instead is nostalgia in the early 2000s, confirmed by Remake "Lilo and Point" earns $ 1 billion And even the "Minecraft Film" won the day. This is just another example of thinking that he worked 15 years ago by polluting the waters of the present. Disney and Hollywood should fully learn to let the past avoid future wrong fires, such as this.

Tron: Ares now plays in cinemas.