Every streaming subscriber sitting down to watch his favorite show or film on an advertising level does so with a dummy of fear because they know at unexpected intersections for the duration, loud ads with their ears will break through their speakers. Pets will get out of the room, the killed children will be awake, and the viewing experience I hope a great series or movie will be reduced.

As of July 1, 2026, however, this practice will no longer be legal in the state of California.

As he reveals Hollywood reporterGovernor Gavin Newsusome was signed by the State Bill 576, which would ban all streaming services (eg Disney+, Netflix, HBO Max, etc.) to broadcast ads playing in volume louder than the program subscribers. These services will be requested to follow the Law on Mitigation of the HCC's loudness to commercial advertising (aka peaceful), which forced networks and cable channels to retain commercial quantities at the level in accordance with everything that was broadcast. (/Film Daniel Ryan has previously explained this situation At the end of last year.)

I cannot imagine anyone facing this legislation without a brand; Why is this practice allowed is one of the most famous questions I get as a fun journalist. The only bumper is that it is not a federal law (and good luck waiting for this current FCC to do something in the interest of the consumer). However, an industrial organization is disappointed with California's actions.

The Association of Images, which lobby on behalf of the studio and streamers (and controls the film assessment system), counteract the SB576 because it maintained the companies it represented were already "voluntary" that demanded to reduce the volume of ads. According to the analysis offered by the State Senate in California, "(MPA notes) that many streaming services have taken reasonable efforts to adapt the loudness of ads coming from inserting ads from the server that may be in contrary to the loudness of the programs." Truth be told, they had more than a decade to voluntarily play by peaceful rules, but they refused every step of the road.

After signing the law yesterday, Newsom said: "We heard loud and clear Californians, and it is clear that they do not like volume ads, louder than the level they have previously enjoyed in the program." It's a small thing, but this can be the most popular thing he did while he was in office. Now you can watch "Pete" Without afraid you blow your speakers.