To say that Taylor Swift is a big starworm feels like offensive underestimation. At this point, Swift claims himself as a generational mega Starwar, accompanied by the ranks of the biggest pop stars of all time. Case in point: for the second time, Swift retired to save the box office from what would be otherwise a dark, low -key weekend thanks to the "official showing the show".

Playing in cinema in just three days, the theater released of the release of the album for "The Life of a Showgirl" withdrew at $ 33 million at home in its debut. It also withdrew another $ 13 million abroad for a total of $ 46 million globally. It's not at all bad, given that "Official Fun for Posting of the Show" was not released by the end of September. But it didn't take long for Swifts to mobilize around the film.

Not a very narrative movie, not a concert experience, the special event promised an exclusive world premiere of the music video, "The Fate of Ophelia", along with footage behind the scenes of music video, new personal videos and Swift's personal thoughts from her 12th studio album. The fact that something without a complete, theatrical production value has attracted such attention is, in a word, impressive.

At the same time, it should not come as a huge shock. Concert Film "Taylor Swift: Eras Tour" in 2023 achieved nearly $ 250 million worldwideHelping to save what would be the dark season of falling. But that gave the audience a chance to see the "Tour Eras" without paying the extreme prices for the real concert tickets. What is great for this latest trick is that Swift mobilized his fanbase around something less spectacular. It speaks Thomas about its status in the wider cultural sphere right now.

There were some victims on the road. The A24 breakthrough "Breaking Machine" starring Dwayne Nsonson opened for just $ 6 million, that was far below the box office projections before posting the movie. But the theaters were happier that it entered the money quickly, even if it came to the expense of a period to some extent. It is said that Nsonson, also a mass star, was not a Swift competition.

Since the box office was on uncertain terrain, the theater chains were more than happy to greet the new Swift movie, even if they had to book it at the last minute. AMC theaters once again distributed the film directly, Just as the chain with "The Eras Tour" did. That decision upset the Hollywood study, but also talks about Swift's power. She doesn't need Hollywood. She can cut the middle man. It's not something that many artists can say.

Even among other great artists, it's not a competition when it comes to box office. Beyoncé's "Renaissance" achieved a very respectable $ 44 million worldwide in 2023. But that is compared to what the "Tour Eras" did. Metallica is one of the biggest rock bands in the world, But his concert film "Through Never" was a big bomb in 2013. Metallica's "72 seasons" party in 2023 also had a theater showdown, but still generated less than $ 1 million globally (a small part of the recent Swift edition).

Two things are clear. One, theatrical chains and Hollywood should probably continue to comply with pop -starswoles to generate music -based theatrical events. Good for business. Two, Swift really claims himself as one of the biggest stars - if not the only biggest starvet - on the planet right now. It feels difficult to deny.

"The Life of the Show" is now out.