As you may be able to say from the picture above, Tilly Norwood is not a real person. "Tilly Norwood" is a nickname given to a photorealistic animated character conceived by the computerized image production studio Xicoia. Xicoia, supervised by the small Ai Compl6 company, was specifically founded to generate videos of artificial stars and "actors" in order to plant live performers and invent a new generation of film stars from scratch. Xicoia was announced at the end of September 2025, at the Zurich Film Festival, by the CEO of "Sixk6", Elin van der Welden. The idea is that Xicoia will be able to generate "actors" who can automatically provide "shows" for films, podcast voices, YouTube content and provide their virtual video game bodies.

Can be reminded immediately of the Griffin Mill line The 1992 "Player" in 1992: "I was just thinking what an interesting concept it was to eliminate the writer from the art process. If we could get rid of these actors and directors, we might have had something here." Griffin was sarcastic, but if Hollywood has its way, theaters will be overcome by "actresses" like Tilly Norwood.

Tilly, however, aims to function as Muppet. The character is an actress, and she will be licensed to use whatever the film can afford, but Tilly has a fictional backstation, and "personal life" that is scripted and generated by Xicoia developers. It aims to have life, both in the movies and in the "out of the screen" (although there is nowhere without a screen). And the plan of Xicoia reaches away from Tilly Norwood. According to Article in the deadlineThe company aims to create several dozen such AI characters.

Van der Welden said: "We believe that the next generation of cultural icons will be synthetic - stars that never get tired, never age and can communicate with fans."

The controversy erupted because of the discovery of Tili, of course.

According to secondary article within the deadlineVan der Welden had the knowledge of the future of AI in the Hollywood film. She said a lot of study, Despite the 2023 SAG/AFTRA strikeThey still invested in automatic image generators, hoping to replace the actors with digital avatars in the near future. Van de Welden noted that earlier in 2025, no one was interested in renting an "actress", but only a few months later, everyone was interested. Now this figure "Tilly" is probably represented by the Talent Agency as if he is a real person. In the words of Van der Walden:

"We were in many boards around the time in February and everyone was like:" No, this is nothing. It won't happen. " Then, by May, people were like: "We need to do something with you guys." When we first launched Tilly, people were like: "What is it?", And now we will announce which agency will represent it in the next few months. "

She also said that studios had already used extensively AI generators for various projects, but kept them low because technology is so stunningly unpopular.

Indeed, just two days after saying that Tilly "signed" him with the talent agency, Van der Welden had to return a little Report on tertiary rock. It is worth noting that no agency has "signed" Tilly. It is impossible because Tilly has no hands to sign documents. Indeed, the announcement that the Talent Agency would like to sign a fictional deal with a fictional character seems to be made only to boost the publicity of Xicoia technology. If nothing else, the studio would hire an image generating company, not sign a deal with a cartoon.

Van der Welden heard the outcry over Tilly Norwood and had to return to some of the anthropomorphicing he did about the character. She said:

"To those who have expressed anger because of the creation of my character, Tilly Norwood, it is not a substitute for a human being, but a creative work - a work of art. Like many forms of art in front of it, it provokes conversation, and in itself shows the power of creativity."

As for "those who have expressed anger", they are Legion. At a recent episode of "View", As covered by EW, Whoopi Goldberg He expressed disgust because of the strange weakness of Tilly Norwood, saying that someone can always, always say the difference between a real actor and animated. Goldberg also noticed Van der Welden's comments that Tilly was a "creative work", noting that actors and audiences had already openly went on strike against/boycotted a study of threats to use AI machines. She was amazed at the comment that AI's performances can be considered a genre.

According to other professional human actors on social media, according to Report without a film school. Melissa Barera wrote on her Instagram account that she hoped "all actors withdrew from the agent doing this, emitting their **. How gross, read the room." Actress and author Mara Wilson noted that the character "Tilly Norwood" is extrapolated by hundreds of other actresses and that there will be more logical, to know, to hire one of them instead. Lucas Gage satirizes the situation, saying he had already worked with Tilly Norwood and that she was very unprofessional, never hit his tags and forgot his ranks.

The technology of producing image production has created a significant investment bubble, and the studio still seems to go ham with it, even when the public is increasingly hating it. When the bubble bursts, Tilly will die. She won't have a funeral. It is not real.