The current rivalry between Universal and Disney is the gift that continues to give for fans on the theme park. When Universal launches Harry Potter's light world, Disney reacts with Starwells War: The Galaxy Edge. And then Universal reacts with an epic universe. And now Disney is currently preparing its next shot through the bow with huge changes to his Magic Kingdom theme park in Orlando, Florida.

Meanwhile, Universal has opened a new front in its current war: Las Vegas, Nevada, with the new horror complex liberated.

Certified horror wears a piece of universal A mass -popular event for horror nights of Halloween At the location above the boundaries of its coastal parks, offering a year-round destination for horror-agons that require good quail (and many opportunities on Instagram). It's very good, and shows a lot of in what is well universal in the immersion space. Interestingly, it is also a universal attempt at Disney's initiative tried and failed to return to the late 1990s and early 2000s -bringing taste to a theme park in the cities between US shores and expanding a powerful brand to other major cities and tourist destinations.

Hence, the question at this stage is great, and the one unanswered only: Can a horror accomplish now what Diznik has failed to withdraw almost 30 years ago?

Fans of the theme park will surely remember the Diznik, a well -intentioned and ambitious attempt to bring a little Disney world to cities around the world. The location of the leader opened in the center of Disney (now Disney Springs) in Orlando, Florida, in 1998, with the second in Chicago, Illinois, second in Chicago. Each location was a huge, widespread arcade that offers video games and experiences driven by technology -based technology and Disney settings. The intention was to bring Disney's experience to fans who could not take that vacation to California or Florida, to strengthen the Disney brand further in Central America and make money in the process.

The location in Chicago closed in 2001, while the Orlando location descended by 2017, feeling hopelessly outdated and tired from the moment it closed. Planned expansions in additional cities in the United States where they quickly gave up early in the process. It is possible to imagine a universe in which Diznicki worked and every major tourist city in the United States had a piece of Disney theme park in it, but we do not live in that universe.

The horrific horror could not be different from Diznicki. It is built to appeal to adults and teens, not families, relying in Gore and scared. There are more bars that serve alcohol and unusual food. His mascot is a sadistic clown. Practically, all the goods in the gift store have an element of a blood spray. But the goal is the same. And the horror intends to succeed where Diznik has failed.

The strategy seems clear to an outsider. Universal wants the experiences of the theme park to advance above the actual main gates. He also wants people to think about their name when thinking about vacation, not Disney. And the successful attractions that sell visitors to what the company is doing best, especially those in available places that do not require a detailed journey or flying reservation, is a strong way to bring the hooks into a potential new fan. Someone who can then turn and say "Well, I liked the horror ... Maybe I should go to check the night night horror?"

Universal plans are not only isolated with horror and older crowds. The Upcoming universal children's resort Being constructed in Frisco, Texas is the same strategy for a different audience: deliver a unique and attractive experience to an audience that will then want to see and do more. Park built to excite young children for universal parks instead of those of Disney is just as canoe as horror installations built to provide visitors an attractive taste to what the larger parks offer comes time on Halloween.

If Diznicki felt half a measure, the horror of the liberated feels like a real statement of intention. Like Diznicki, a second horror is currently planned. And, like Diznick, it will open in Chicago. Rivalry is raging. Disney will answer. Fans of theme park will win.