Ben & Jerry's co-founders, resignation

The world of ice cream is also safe from drama. Jerry Greenfield - Yes, a Jerry Ben & Jerry's - It is moving away from the iconic brand after almost 50 years. Why? In fact, according to his partner's internal scoops, Ben CohenJerry does not match their parent company.

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Jerry said, "Y'all got me"

Open letter in hearts Ice cream brand websiteGreenfield announced his resignation "broken heart."Think Unilever silenced Ben & Jerry to defend peace, human rights and racial reasons such as justice. He shared with Ben Cohen NBC that Jerry has been "scratch apart"Some time now and could not be Where the company is values ​​were hardened.

Last straw? Fold the decision by Unilever Ben & Jerry Magnum under the new Ice Cream. Umbrella - something two creators tried to prevent. Also, Jerry says he felt "motiondex"By Unilever, especially when talking about social justice issues core brand mission.

"It's a broken heart, and after 47 years, I still refuse Ben & Jerry. I started the company in 1978. This is the hardest and most painful decision I have," shared ice cream icon in the letter.

That's why Jerry is in business

Let's be clear: This is not only ice cream flavors. This is about Billions of dollars This built his name when talking - to change climate change from black life to LGBTQ + rights. According to Ben and Jerry, it was recently Blocked for making statements Everything from the war of Gaza, from the month of the Black History. And while Jerry walked away, Ben says he continues to fight: "It's a big platform ... and I think it's worth saving."

What is the next pickup?

Magnum gave an assertion Thank him Jerry at his service, but it seems not yet on the same page.

"We follow the only three-part mission of Ben & Jerry - product, economic and social, and we are focused on carrying out the heritage of peace, love and heritage of heritage," A spokesman for Magnum said. "

Meanwhile, Ben calls consumers to join the fight. The ice cream co-creator wants to convince parent company to launch Investors aligned in society. In fact, let's face: This is not what your pint is - what is the brand is for.

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