Warner Bros. CEO David Zaslav is a businessman, above all, most important. It sometimes made it wildly unpopular. From his decision to cancel movies like Butger for tax repayment to impose tcm at one pointHe is often found as cold, calculating and, sincerely, out of touch. That said, even a broken clock is fine twice a day. And while it's not a broken watch, it's absolutely right in assessing the streaming television.

Speaking at the conference "Goldman Sachs Komunakopia +", Zaslav talked about a series of topics, including Why HBO Max has not yet descended on a password sharing and other elements of the media industry as it currently exists. After Hollywood reporterThe executive was not a charity in the assessment of the way most of us experience television these days. Here's what he had to say about it:

"The market is really disputed with too many players on the market. When people get involved - consumers put it on TV, it's a terrible experience with consumers. Almost every market in the world, there are only too many choices. And you hug, 'where is it? How do I get up from one to the other? How to get into that platform?"

Zaslav has a point. The streaming landscape is flooded with options, including Netflix, Disney+, Prime Video, Pacock, Paramount+and yes, HBO Max, among many more. That's not to say anything about more niches, such as Shudder or Mubi. You want to watch "Stranger Things?" You absolutely have to subscribe to Netflix. What about "separation?" Get Apple TV+. The huge sea of ​​elections Spread too many services is a huge problem that the industry is yet to solve.

In essence, it's hard to argue against Zadlav's point here. TV streaming, as it currently exists, is far from the ideal experience.

Does that mean we want to go back to cable television, with endless ads and sea channels that don't have much to offer? Not necessarily, but the streaming era is not the Golden Sea that ever seemed to be.

Honestly not difficult to see why so many people are resorting to piracy these days. I have never been the one who condemned piracy, but streaming, as it exists, is forbidden in a way that was not when Netflix first arrived at the scene. Enrolling any major market service would cost more than $ 100 a month. It is certainly not cheaper than the cable, which was a promise of streaming in the first place.

Unfortunately, it will only get worse. Netflix continues to raise its pricesAnd much of the industry is following the lawsuit. Streaming will only get more expensive over time, even if it is not a particularly good experience. This is where Zadav began to sound more like his old CEO again. Speaking further, he explained that, as he sees, HBO Max is currently under -priced and Warner Bros. Discovery intends to increase that price in the future:

"The fact that this is quality - and that's true in our company, the image of movement, TV production and streaming quality - we think it gives us a chance to raise the price. We think we are so insufficient. We will take time."

Things are likely to get worse before improving. On the front of HBO Max, Discovery Warner Bros. can end with absorbed by Paramount. Does that mean that Paramount+ and HBO Max could become one service? Would that be a good thing? Or would only be even greater, more expensive, more expensive monster? Certainly the consolidation seems to happen, with Disney prepares to use Hulu soon. Streaming packages are becoming more common.

Things are changing, it is very sure. Will it make TV streaming better? It remains to be seen. If nothing else, one of the men at the top of the Hollywood food chain, understands that experience, as it exists, is not great.