
For Aaron, it comes down to the long -term health of the theater business, as he sees. Meanwhile, Ted Sarandos on Netflix called theaters "outdated", While using them when it is favorable, such as "KPOP hunters", Who was already a huge hit on Strimmer a few weeks before the limited theater edition. Aaron does not feel that it is worth playing with a different package of rules for Netflix, even if the chains such as Regal and China is ready from time to time. Instead, he wants them to see the value in theater editions. As Aaron explained:
"Nothing would make me happier than for Netflix to want to show the films.
"I think we won that argument with everyone, but in Netflix," Aaron added. "We tried. I spent hours and hours trying to put the" Irish "in the cinemas."
To Aaron's point, Netflix was in talks with AMC and other chains for Martin Scorsese's "Irish" In 2019, trying to reconcile after the wider theater edition. It never gathered, and it all had to do with the exclusivity window. Aaron was not ready to dig into what descended behind the scenes, but he complains that they cannot conclude a deal:
"At the end of the day, there was no corporation agreement between Netflix and AMC on what the window would be like, what the movie would be, etc., and that didn't happen. And that's a shame."
"The closest we got was the sequel" Knives out ", a glass onion," which we actually played in the hope of convincing Netflix that they would make money from it, and increase the "onion" grades on his streaming platform, "Aaron explained.
Indeed, "Glass onion" played in cinemas in 2022, and theaters asked Netflix to allow it to play longer. Netflix has rejected these petitions, despite the fact that he made over/under $ 15 million during his one -week deadline. Unfortunately, Netflix does not report to the official gross brutal staff, which further complicates things.
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