In what can be considered as a significant circle of Netflix victory, the king of streaming game now has the number one movie in the box office for the first time ever. It is thanks to the theater edition of Smash's animated hit "KPOP Demon Hunters", dominated by Strimmer's charts for weeks. It came out, despite being available for home watching, the audience was very happy to appear at the two -day event.

"KPOP Demon Hunters" edition Leave a surprising look at the top of the graph in the home treasurer, taking about $ 18 million. Remember, it's just two days worth of projections, as opposed to the whole weekend. The film was also starred in only 1,700 screens. Compare that with the number two film this weekend, "Weapons" ($ 15.6 million domestic) or "Freakier Friday", which brought $ 9.2 million to land on number three. However, in both cases the films played in over 3,600 theaters.

So what went right here? Why were fans more than happy to pay to see a movie they probably already watched at home? And how did this become the first Netflix movie number one despite the fact that Strimmer has released disputed spray titles in the cinema in the past? We look at some of the biggest reasons why KPOP Demon Hunters has become a surprised hit on the box office since August 2025. Let's get into that.

Although not necessarily on the radar in all the same way as the films as "Top Gun: Maverick" or "Avatar: Water Water" were (ie until the film feels culturally ubiquitous), it cannot be overestimated as much of the "KPOP Demons" phenomenon. It has been nine weeks ruling the Netflix charts and will soon become the company's most watched movie ever, overtaking "red reporting". It will also be very likely to be a significant franchisee that Netflix has tried to find so hard, failing to this point.

Even movies with a strong Netflix dressing can sometimes feel like they are hard to exist in the greater cultural conversation. This film, on the other hand, is a completely hit by a Zeisheist. His soundtrack dominates the charts of Spotify and Billboard, the social networking jog is there, and it is significant, the success of the success with which the audience is hungry to turn on. The same could not be said about, say, the "gray man" when he debuted on Netflix.

Sony probably lost wealth by allowing KPOP Demon Hunters to go to NetflixAs confirmed by the movie performance at the box office at the weekend. What we see is a cultural phenomenon in the real world with a difficult number. Removing people out of the couch can be extremely difficult these days. The success of this film in the cinema several months after the initial release speaks volume about the coincidence around it.

One thing that really seemed to work here was the way Netflix managed to make this event to be seen. "KPOP Demon Hunters" was not only presented in a singing format that encouraged audiences, but only two nights only in a relatively limited number of theaters. Again, 1,700 screens are nothing to sneeze, but it's far less than 3,000 or more we see with a studio-product, wide edition. This created a lack of an element of the actions, which made him feel more appropriate.

Until Netflix was not going with an expensive marketing campaign for the theater edition, it was clear that this was an "Go now or miss it". Keep in mind, Netflix refuses to keep "glass onions: knives out of mystery" in cinema longerAlthough theaters wanted it - and that movie made just over $ 9 million on his open weekend. Undoubtedly, theater owners would be more than welcome to another round of "demon hunters" projections. But Netflix made it clear to crystal clear that he didn't care about the box office, so there is reason to believe that this could be a real blue one -time opportunity (the one from which the fans took advantage of the whole advantage).

This is a pretty obvious point, but it's the one that repeats the same. Studies did not bring their game in August when it comes to posting calendar, which left the door wide open to KPOP Demon Hunters to withdraw this victory for surprise. This weekend's match was, with all the respect for the films, hardly impressive.

Ethan Cohen's "Honey Non" made $ 3 million and debuted at the number nine, the best of the new arrivals. It would never have been a hit, as much as it hurts to say it. Then we had an English oak on A24 on "Not Haa 2", the biggest animated film of all time with $ 2.1 billion in box office to its name. However, the re -edition of English has earned only $ 1.5 million on over 2,200 screens, including IMAX. Then there is Ron Howard's "one", who totally descended with just $ 1 million.

All this is to say, it was a very weak weekend that was preceded by an equally weak weekend (the one who saw the release of films with muted buzz like "No one" and "Witch"). Worse still, this upcoming weekend lacks heavy blows, with "caught thug", "roses" and the "toxic vengeance" remake of deck, of which none look ripe for the potential of the break. Netflix chose the right movie at the right time, helping to give the theaters something to thank during this period.

It's no secret that box office has been on uncertain terrain for the last five years thanks to the Kovid-19 pandemic, Hollywood's dramatic change to streaming, the bubble that has experienced and changed the habits of the audience, among other things. Everything is harder to predict what will or will not become a hit, With even superhero -fighting movies in cinema these days.

Movies because of movies are simply not enough for the average person. That's why theaters offer everything from throwing bowling to an ax, too. One thing we know is that the "eventual" nature of the film is undressed. Think of films that feel like cultural events, such as the Barbenheimer's phenomenon or Ryan Koggler's "sinners". If the film can stand out and feel like an event in some way, it often helps to increase the chances of its success. It brings us to KPOP Demon Hunters, for which Netflix has made a unique experience around.

The limited edition, combined with singing the nature of the projections, has helped make this worth the fans. The fact that they were already familiar with the songs like "Golden" made him more and more worth going to theaters to see, instead of watching him at home again. That singing element has promised that these projections will have different energy far from the typical quiet, dark room, large screen experience. It was a smart move that worked too well. However, we can't ask ourselves how much money he could have left on Netflix on the table by not offering a bigger theater showdown, but it's a conversation for another time.

As mentioned, Netflix has been trying to make his own franchise for years, specifically the one that started in the world of streaming. The company is an undisputed king of streaming, but the fact that it has failed to create a large, blockbuster property in the house is one of the only biggest blows against him in the success department. Thought he had found his "war on the starvests" with Zac Snyder's "Rebel Moon" films, but both films set fire toAnd countless quantities of unsold trade rot of Walmart's shelves. Similarly, we still do not have those extensions of "red reporting" that were promised.

The point is, for all Netflix efforts, the success of the blockbuster franchise, which is translated in the random world, has remained elusive. However, with KPOP Demon Hunters, however, HSA finally achieved it. The success of the film's theater edition suggests that there is a very real accidental audience that he wanted to get involved. Watching the movie at home was very pleasant for these fans, but streaming can be a little insulating. There is still something to say about the theater experience, which can allow the film to feel the more tangible. That's the secret sauce here.

Dollars to donuts, We get a sequel "KPOP Demon Hunters" sooner than later. We will probably also get a spin-off and who knows what else. Will this include any theater edition for future installments? It remains to be seen, but now we know that there is a furious fanbase there who is ready to get involved with whatever next.

KPOP Demon Hunters is now transferred to Netflix.