The box office has changed a lot in recent years. The Kovid-19 pandemic has forced constant changes to the industry, with Hollywood focusing more on streaming and theaters are increasingly struggling to stay relevant. While it applies to all films, there is an increased focus on declining when it comes to superhero movies. These blockbusters were the box office spine for more than a decade. Now? They are lowered, and much of it is associated with sharp drops when it comes to international ticket sales.

Take a "fantastic quadruple: first steps" as an example. In his latest weekend, the fourth general barely crashed the global top 10, attracting $ 18.1 million, including $ 9.3 million abroad and $ 8.8 million. He has now earned $ 468 million worldwide, with only 47% of the money coming from the US-based markets that work in strict contrast to pre-candidates. That abroad, among other reasons, So "Fantastic Four" should raise Alarnat Svona for brass in the Marvel studio.

Take even a relatively modest hit (by Marvel standards) in 2011 Thor, what made $ 449 million worldwide. About 60% of that money, or $ 268 million, comes from abroad. We see that there is less and less, which is a problem for everyone who is trying to make a superhero movie about the big screen right now.

None of Marvel's editions in 2025 missed $ 500 million worldwide, and Superman will end up as the biggest superhero of the year with just over $ 600 million when everyone is told and over. Director Taking the Jameseshei Gun man from steel recently made his debut on VOD Just over a month, he hit theaters for the first time, which means his running is approaching. As for this writing, Superman earned about 57% of its money in North America, which means that about 43% of it comes from elsewhere around the world.

In contrast, "Steel Man" made $ 668 million worldwide in 2013with nearly 57% of that money coming internationally. It was almost the correct inverse of what we see now. Things are changing, it is very sure.

"He is not a great known superhero in some places like Batman. It affects things," Gun said in a recent interview with Rolling stoneTrying to explain why Superman does not play, also abroad. "It also affects things that we have a certain amount of anti -American sentiment around the world right now. It doesn't really help us."

Whether it's true or not, the numbers don't lie. But why is this happening? Why don't superheroes resonate with global audiences as before? As always, when examining something this complex, the answer is not simple, but there are reasons for the change.

One of the reasons is the perceived quality. Marvel's multiverous saga has not delivered so many pleasures from the crowd as pre-panemic years. This has led to a certain level of fatigue and that fatigue does not know limits. However, in the immediate vicinity it is the pure volume of Marvel's exit, which includes many Disney+ live shows. Marvel Studios Read Kevin Feige even blamed Disney+ for all that For "Thunderbolt*" ($ 382 million worldwide) disappointing in box office.

At the international level, Disney+ was not available in every launch country, and shows such as "Hokiki" and "Falcon and Winter Soldier" were considered homework for films such as "Captain America: Brave New World" and "Thunderbolt*". It was an entry barrier. Easy like people in the United States to give up that homework was just as easy - if not easier - for others around the world to do the same. Obviously, for a moment, it's a more problem with a miracle.

DC faced problems with confused branding, as the former DCE has never dealt with the way Warner Bros. wanted. That's why JAMESEMS GUN AND PETER SAFRAN RESTRAGE DC Universestarting to a great extent to Superman. But that new DCU must oppose the reality of the global theater market as they exist.

The bigger problem is that the market has declined significantly since 2019, when the superheroes seemed unstoppable. A recent report It suggests that box office will not hit pre-permeable levels by 2030 at the earliest. It affects everything, the superheroes are included. Just looking at the weekend, "Demon Slejer: Kimmetu not the castle for infinity" for the castle "made $ 31.3 million without a home foot. Other international titles like" War 2 "and" Towers "were also in the top 10. More, titles that do not greet them from Hollywood.

China is focused much more on home hits than Hollywood releases these days. Haa 2 made $ 2.2 billion with almost all that money coming from China. Hollywood can no longer depend on one of the largest markets in the world as a result. The war between Russia and Ukraine also had consequences for box office, with revenue falling into both countries. It's not on top of someone's mind - right - when it comes to war, but it's exactly the same.

That's not to say that hits don't come because they absolutely do it. Deadpool & Wolverine made $ 1.33 billion in 2024with more than 52% of that money coming from abroad. But even that was a fall from Deadpool 2, which made $ 786 million worldwide with just shy 59% of that money coming internationally. 5% here or there is a huge difference when we talk about millions of dollars. It becomes even more important when we look at something like Captain Marvel to make $ 1.1 billion, with more than 62% of those ticket sales generated abroad.

This is something that both Marvel and DC studio should accept in the planning of the future. Do US $ 200 million budgets make sense when $ 600 million is the ceiling for an average superhero movie? When is more/under $ 400 million closer to the average on a good day? Not everything can be an event at the level of "avengers". For the time being, the reality is that once gross-rug-bruto abroad is no longer given.