1998 was the year of killers The space rocks that came to destroy the Earth. "Deep Impact" was more crunchy and invested in complex human emotions and slow preparation for the inevitable. Filmmakers consulted with several scientists to do this as much as possible scientifically accurate. It was quite the opposite of a boss, an American flag-bearer with the "Armageddon" flag by director Michael Bay, who is not known for its subtlety.

Both films are scattered on rotten tomatoes and did not receive the best critical answer. Even the Armageddon Starvers Ben Affleck himself broke the tangled plot of his film the glorious funny comment on DVD: "I asked Michael why it was easier to train oil drillers to become astronauts than they had to train astronauts to become oil holes, and he told me to close it to F ***," he said. The film focuses on civilian oil holes that go on a convoluted mission to drill a hole and release a bomb into an asteroid moving to Earth. Affleck also mocked the tricky romanticization of the film of the conservative values of the blue-collar:

"Bruce will tell the guys that they have done a bad job in building an exercise tank. See, he's a salt on Earth, and NASA's non-nerves do not understand his salt on earth ways. His modest ways. How can they somehow build rocket ships, but they don't understand what they are doing!"

Bruce Willis also had problems with Armageddon, Mainly lack of character development and visual visuals that cause whipped cream. Despite these criticism, Armageddon became the number one hit in the box office that summer, earning over $ 500 million worldwide compared to "deep influence", earning just over $ 300 million (through My treasurer). Part of that success has to do with the outdoor marketing campaign that caused city panic.

Leading to the 1998 explosive summer, the giant posters promoting Armageddon hung above the sides of buildings in Los Angeles, Chicago and Las Vegas. The posters coincided with the architecture of the building itself. There was an illustration of a huge, cavity hole in the middle, as if asteroid was just torn through it. Behind the hole was a light blue sky, allowing you to "see" through the debris. If you were driving down the street, you would have had to do a double download because it looked so real.

Hollywood reporter He points out that this giant replica of the destroyed building will never be approved after 11.09, but before that, it was apparently "the city's speech". It is a loud, glossy ad for attracting attention-as Michael Bay's "Armageddon" has proved. But above all, "it was very smart and shows a great way to use outdoor campaigns," said Russell Schwartz, a former president of the new line of theater marketing. "Most outdoors (marketing) are spent because they basically take the poster and just raise it," he continues. The Armageddon Marketing Team bent over in the spectacle of the disaster genre by making the poster as 3D as possible and shockingly. It allows the audience to imagine how the asteroid activated apocalypse would really be.

In a Facebook group dedicated to past architecture in Los AngelesFans recalled the ads, claiming that "many cars took care of the road" or that it caused traffic, especially the 405 Los Angeles interstate. It was a sure way to make sure that future audiences would not miss anything for the upcoming summer release.