It's no secret that the way we watch movies has changed dramatically in recent years. Kovid-19 pandemic forced theaters to close months at the end of 2020Fundamentally reshaping Hollywood with the industry to double streaming. While the studio was largely realized that they still needed China and box office revenue, it was a very slow climb to return in the form of normal in that department. Unfortunately, the new report offers a sober reality. In short, we will never go back to pre-candidate standards when it comes to selling tickets.

The PWC's annual media and entertainment report was released recently, and after Hollywood reporterThe prospects for box office are not great. The company expects the industry to end with $ 9.6 billion in domestic in 2025, which is $ 8.9 billion in 2024. These levels will rise to $ 10.1 billion in 2026, $ 10.3 billion in 2027, $ 10.6 billion in 2028 and $ 10.8 billion in 2029.

The previous home record in the box office was set in 2018When ticket sales is on top $ 11.8 billion. On the plus page, PWC estimates that we can finally reach the pre-Pandemic level again in 2030. The problem? Until then, it will be because ticket prices are rising, with a greater focus on top formats like IMAX. Overall, attendance will still be reduced. Bart Spiegel, PWC Global Entertainment and Media Leader, had to say this about it:

"Unfortunately, this complete recovery is unlikely to be in the period of forecast. However, we project that by the end of 2029, the industry will be on the verge of a full jump. In other words, 2030 can be the year of the year of global revenue from the treasury to return to the pre-Pandemia level."

What is that amount? There were 777 million receptions in 2023 and 734 million 2024, one year has greatly influenced WGA and SAG strikes. In 2025, it is projected to see 778 million, rising to 823 million by 2029. But that is compared to 1.3 billion tickets sold in 2019. That's approximately 37% drop in overall attendance.

"It is important to remember that industry revenue is driven by the volume of prices. In this case, while ticket prices are rising, receptions (volume) are not expected to return to the level of the pre-candidate," Spiegel added. "Instead, the growth of global box office revenue is fueled by higher ticket prices. These ticket price increases are driven by several factors, including improved infrastructure and facilities, technological achievements and increased content costs."

Globally, the outlook has not improved. The global treasurer is expected to reach $ 33.5 billion this year, compared to only the shy $ 30 billion last year, reaching $ 37.7 billion in 2029. It's still shy since 2019, reaching a whopping $ 39.4 billion. Even more sober? Netflix's total revenue was only $ 37.5 billion in 2024illustrating the gap between streaming and box office now exists.

All this is a huge problem that the industry must consider. Theaters should make up revenue, resulting in higher ticket prices and Show more ads before movies. Although AMC is now trying to return the course for the negative response from the patrons. Sony's President Pictures, Tom Rothman, was discussing lower ticket prices To increase volume, but it seems not attractive.

The study, meanwhile, needs to understand how to make movies make sense despite larger budgets and reduced yields. Films like Rebirther Jurassic World Rebirth can still be hits, withdrawing $ 828 million, but is far below previous entries in the Jurassic World franchise. So far, there are no crystal clear answers, but Spiegel has offered hope in the report.

"The history of the American industry reveals that the sector has experienced challenges many times earlier, with everything from conversion to sound in the anti-belief of the 1940s legislation, the arrival of TV as a mass media in the 1940s and 1950s, and the WCS revolution of the 1970s.

We can only hope that history is repeated and the industry manages to recover in a sufficiently long timetable.