It was a big weekend for horror at the box office and another important to Warner Bros. Although it suffered some major fires last year, the WB has been on an absolute tear in recent months, with director Zack Kreger's "weapons" now serving as the latest success in a number of hits. This, however, is an original horror film that has managed to top the top despite facing competition in the form of Disney Friday Friday.

The Weapons opened at $ 43.5 million. It was far above the estimates before the release, which had a $ 40 million range, Freakier Friday is expected to withdraw at least $ 40 million. It was kind of another time, with Freakier Friday making $ 29 million. In any case, the two films have won their budgets, but the WB should also look for another movie number one after "Superman", "F1", "Bloods for the Ultimate Destination", "Sinners" and "Minecraft". It is one background of escape.

As for the "weapons", it also drags to $ 28.3 million abroad (Ellwesome Number for American Horror Film), giving the global start of $ 71.8 million. Even against the production budget in the $ 40 million range, it is a great result, with the needle that shows up. The sky can be the limit here.

So, what went so properly for the second solo -Kreger's effort? Like Warner Bros. managed to sell an original film so efficiently? We look at the biggest reasons why the "weapons" killed him at the weekend's box office. Let's get into that.

Good reviews do not always push a film over the top, but in this case, it is impossible to deny that a pure efficient positive response to the "weapon" is a major factor. The second solo solo-solo-soles director's efforts are currently on the St. Behind only Ryan Koggler's "sinners". Also earn A-cinemascore, which is too rare for horror film. It suggests that the word from the mouth will be very strong in the coming weeks.

In his almost perfect "weapon" view for /filmChris Evangelist praised the latest Creeger as "perverse, funny and frightening suburban nightmare". He is obviously not alone in his assessment. That buzz helped to carry the film by a larger day of opening and as soon as people began to rejoice on the internet, it helped to make more films that may otherwise remain on the couch. This film has greatly avoided the curse "Wait for it", which is not a small thing for original flicker of any kind in 2025.

With a relative disadvantage of major new releases coming in August, this film now has the potential to hang out for the coming weeks, giving this big buzzing runway to do its job on a longer timetable.

For as much heat as Warner Bros. has taken over for apostles like "Okerocher: Foley à deux", It is difficult to argue against what the regime led by Mike de Luka and Pam Abdi have managed to achieve this year. To that end, they helped run the perfect marketing campaign for "Weapons"-the one that managed to keep the biggest secrets of the film under the sheaths. Instead, they gave the audience enough to make them iousubopitic, but still not so much that Kreger's Twisty Ride lost its shot. And anyone who has seen it in a packed theater can probably tell you, really packs a blow.

Dates from the first, mysterious teaser trailer for "weapons" in AprilThe WB bent over the intrigue and the central mystery around a bunch of missing kids, as well as bizarre images, like watches at 2:17 or a child in a dark classroom with facial makeup. There is so much concern when they get people into movies these days that studies will show almost everything they can to attract potential ticket buyers. In this case, De Luka, Abdi and their team wisely went the other way. From raising more questions than answers to great posters and everything in between, marketing very effectively made people at the door for this.

Although it had to open against Freakier Friday, the fact is that the "weapons" had very little in direct competition. In Neon's "Together" space, he was in his second weekend of announcement, but made only $ 2.6 million, landing to the number nine on the charts. Elsewhere, "I know what you did last summer" already dropped out of the top 10 after his disappointing openingWhile "28 years later" is essentially out of theaters in full now that his ROD Run is underway.

To any degree, one wants to look at the horror of Jura World Birth, even in that case, the film runs out of steam at the sixth weekend, taking $ 4.7 million. The bigger point is, Kreger's follow -up to the barbarian in 2022 was only for the only big name in the city for horror fans. Surely, "Freakier Friday" was another great movie, but it took place for a completely different audience and served as a nice part of the counter-program. This type of work should happen more often, honestly.

Even if we want to get out of horror, however, Marvel Studios' "The Fantastic Four: First Steps" continues to fall quickly from GraceWithdrawing just $ 15.5 million for another 60% drop last weekend. It all comes down to Warner Bros., choosing the perfect post date. In the end, the "weapon" has achieved the benefits of the summer launch without the steep competition that usually comes with it.

One of the actions that happened to the box office in recent years is this notion that everything should be an event to become a hit. "Barbie" and "Oppenheimer" were both events, but Barbenheimer turned into something else completely. Even the movie along the F1 lines was efficiently sold with the help of marketing line "You should see these scenes for the biggest screening screen". Hook, Universal sells tickets for Christopher Nolan's "Odyssey" all year long Just to make the event-whole job as quickly as possible.

Given it all, just being damn a good horror movie is often not enough. Although the deck was ordered against it, Warner Bros. still managed to sell "weapons" as an event. Was it an event because people wanted to understand the mystery behind the whole thing? Did it become an event because people wanted to be scared in the theater together? Was it just a matter of everyone who wanted to have a water moment about the water that includes the film at the moment? In any case, the original horror film from a rising director has managed to do what several films can do these days. It's not a small thing.

The biggest X factor in all this is Zack Creger himself. In the period of just two films, he is claimed as a mainly valuable voice in Hollywood. He is not at all unlike the Jordandan Chick, which proved to be a generational talent after the success of "Exits" and "Us" back. I'm not saying "Zack Creger is the next Jordandan Chick", don't distort it. I say he claims himself in a way that several directors can early in their careers as directors.

Creger broke out in 2022 when "Barbar", against all chances, at the top of Disney box office. It was a really slow weekend, but the film ended up with $ 45 million against a $ 4.5 million budget and earned audit reviews. It drew the attention of Hollywood and the war on bidding over the "weapons", with Warner Bros. and New Line that came to the top.

One is the script to be good. Another thing is to completely make a promise for that script. Safe to say, Creger did it in shovels here. He is now two for two with his solo directorial efforts, wrote those scripts in person. His ideas are valuable. His point of view is valuable. IP is limited. Can only go so far. You have a boy who can turn an original idea into a hit? It's gold that is difficult to get these days. Kreger has the goods, now there is no doubt about it.

The "weapon" is currently playing in the theaters.