Although it may not be a big surprise, the new report revealed that Disney+ has greatly harmed Marvel's studio, "Starwood War" and the Pixar brands in recent years. The rise of streaming was accelerated in 2020 to a great extent in response to Kovid-19 pandemic that closed theaters around the world. The mouse house was already launched by Disney+, but the circumstances forced the company to double. It may have helped him first find the streaming game, but it came to the detriment of some of the biggest brands in the studio.
New report from The wrapper They dived deeply into the theme, revealing Marvel's film universe, the franchise "War of Starwells", and the animation Powerhouse Pixar all suffered as a result of Disney+. It is a complicated question, but in short, Disney+ created too much of what was once scarce and made it available to all of the comfort of their home. Thus, the films of these brands suffered, while even Disney's shows+ saw big downs in viewership.
In particular, Marvel Studios had a rough year in 2025, and with "Captain America: The Brave New World" ($ 415 million worldwide) and the Thunderbolt*($ 382 million around the world) that were disappointed. Even "Fantastic Four: New Steps" has diminished sharply in its second weekendDespite focusing on the A-Spic team and earning excellent reviews. Even Marvel Studios chief Kevin Feig has gained a lot of blunt about the impact Disney has had on the once MCU-proof for bullets:
"The expansion is what is devalued (Marvel brand). It was too much. It was a lot of pressure on the company. And it doesn't have to make us too much. There was a mandate we were put in the middle."
Rushing to give Disney a priority+ came at a price
Other films such as "Winds" and "Marveza" also suffered. Captain Marvel made much over $ 1 billion worldwide in 2019, while Marvels was the lowest-raid-movie MCU ever, barely clearing $ 200 million. Fage pointed to characters like Ms Marvel debuting in Disney+ show, which made the audience believe they may not know what is happening in the sequel, so they decided to skip it. The same can be said about "Thunderbolts*", which showed many TV characters that pass on the big screen.
"Given the quality of Marvel Disney's exit+ it was incredibly average, he pulls the whole brand down and diluted his creative. People are not worrying now," a producer who did not want to be named, the wrapper said. Indeed, Reception of shows as a "secret invasion" hurt MCU. And since it is a connected universe, this made it easier for people to give up or wait to convey recent MCC movies at home after arriving at Disney+.
That problem with Disney+ extends to the "war of the Starwells", though in a different way. Mandalorian helped start streaming service and it was a huge success outside the gate in 2019. The same year, "The rise of Skywalker" made $ 1 billion in box office Despite all its perceived deficiencies. However, in the years since then, we haven't received any film "War on the Starwells", but we have performed as "Boba Fett's Book", "Obi-Van Kenobi", "Skeleton Crew" and "Acolit", all of which failed to achieve second seasons.
Meanwhile, Andor's very well -used increased his audience during his deadline, but still failed to respond to Mandalorian. It makes it difficult to justify The $ 650 million "War of Starwars" firing budgeteven after the fact.
Disney is trying to certainly certainly - but is it late?
The movie franchise "Starwell War" was a meager thing for many years, so every time a film set in a galaxy far, it went far, felt special. However, now, Disney+ has done live projects with action based on that universe much more common. It remains to be seen how this will affect the movies of the property forward, but "Mandalorian and Groogo" will test it next summer.
As for Pixar, Disney sent several of the original films to the Animation Studio (specifically, "Luke", "Soul" and "Turning Red") directly to Disney+ in the early years of the Pandemic era. That, in turn, gave people the impression that these must sometimes see the theater events are now "free". And while "inside 2" last year made a stunning $ 1.6 billionThe original films of the studio are now struggling strongly. This year's Elio has made less than $ 140 million worldwide and will end up as the lowest gross film in the studio so far, making it a commercial disaster for Disney. Similarly, the exit of Pixar Disney+, such as the original series "Victory or Loss", failed to reduce in a significant way.
Disney chief executive Bob Iger has previously admitted that the rush to prioritize Disney+ "Diluted focus and attention" for Marvel and Pixar's likes. As a result, the company was trying to refer to the correct, after not making any big budget, directly to streaming movies. Because of this, Live Remake on Disney's action "Lilo and Point" wounded by carrying over $ 1 billion in box office After they became a theater edition instead of going straight to streaming this year. As many read this without a doubt, "Moana 2" did the same job at the studio after developing from the streaming series in a theater feature last year.
It leaves us with some big questions to answer. Is all this too little, too late? Can Disney's course fix it successfully and return MCU to the right track? Can I reduce its Lucasfilm exit and make the property "Starwells War" to feel special again? And is there a chance for Pixar's original film to do a big business at the box office once again? Time will say, but we can only hope that the answer to all these questions is "yes".
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