The summer film season begins to wind. August is, with a significant margin, less than each measure, compared to June and July. The most anticipated blockbusters like "Superman" and "Fantastic Four: First Steps" are in the mirrorWith children soon return to school. However, the release calendar is far from infertile. To that end, we got a double account coming next weekend, with the arrival of both the "weapons" and "Free Friday". Each of these films has a lot of potential and deals with a very different audience. No matter who comes out at the top, everyone wins.
As for this writing, each film follows to open north of $ 25 million. In both cases, $ 25 million seems to be on a conservative side, although it has a clear favorite. Disney's "Freakier Friday", a sequel to "Freaky Friday" in 2003, looks at a debut between $ 45 and $ 55 million, after Box office theory. As for Warner Bros. "Weapons", a new original horror film by director "Barvarian" Zack Creger, is currently looking for a premiere with between $ 25 and $ 34 million. In any case, those numbers would be a victory for the appropriate study of the films.
Remember, this does not take into account the international gross, which should be solid for every title. Disney has one of the best marketing machines in business, while Warner Bros. had a one -year heck despite some recent wrong fires. If current screenings are held, both films should be in a damn good shape.
It is one of those situations where counter -programming is done properly. Although it won't be as big as Barbenheimer, where Barbie and Openheimer both had a blockbuster debutThat's the same idea. Disney offers the option of friendly friendly services, while Warner Bros. gives the audience who is looking for horror something original and ranked with expectations. Their target demographic cannot be different, which means that both films should not enter one way, and theaters should have very complete auditoriums. Again, everyone wins.
Freakier Friday aims to profit the nostalgia in the 2000s
Looking at "Freakier Friday" specifically, it is not difficult to see the potential here. The 2003 version of Fraki Friday It was a hit, taking $ 160.8 million against a $ 30 million budget in its time. More than that, it became a generation favorite for those who grew up more than 20 years ago. Those people are now adult with children who will probably want to take part in the party. Or, at the very least, the older millennia who want to revise their youth will be attracted to it.
Directed by Nisha Ganatra, the sequel gathered years after Tess (Jameimi Lee Curtis) and Anna (Lindsay Lohan) endured an identity crisis, exchanging bodies with each other. Now, Anna has a daughter and stepfather soon. While they are moving through the challenges that come when two families merge, Tess and Anna veteran in the middle of a four -way body exchange crisis.
For Disney, this is another attempt to profit the nostalgia in the early 2000s. That worked as gangbasters for LIO and PLOD RIGHT-ACTION RETURN, which recently passed $ 1 billion After hitting theaters earlier this summer. It is the first and only Hollywood movie since 2025 that has reached that milestone so far. It is the real era of nostalgia at the moment to focus at the moment, it seems, and if Ganatra and Disney have done properly of the original fans with a continuation of the Jurassic -style inheritance, which becomes a pleasure for a crowd, this one can become a dark horse, a big hit.
The weapon seems to bring out the fans of horror mass
As for the "weapon", there are many reasons to be optimistic. Legger shot from the gate as a rocket when his debut of the "Barbarian" game became a surprised hit in 2022, taking $ 45 million to the $ 4.5 million box office. It has also recently become a huge hit on Netflixthat can/should help bring extra awareness/interest in following the creese. The weapon, in particular, is carrying a much larger budget in the $ 38 million range. It makes it a little expensive for a horror movie, but still in the range of the middle budget as a whole.
The film is collected when everyone, except for a child of the same class, mysteriously disappear the same night at the same time, leaving the local community to doubt who or what is behind the disappearance. Iaululia Garner ("Ozark"), Oshos Browl ("Deadpool 2"), Benedict Wong ("Doctor Strange"), Alden Ehreneich ("Solo: Star War Story") and Austin Abrams ("Euphoria").
The horror can be one of the safer genres in the box office these days, with "blood lines at the final destination" and "28 years later" to find great success this summer. It is also one of the only places where the original cinema can progress. Case in point, Ryan Kogler's "sinners" recently become the first original film to earn more than $ 200 million Homemade for nearly a decade and is currently sitting at $ 365.8 million worldwide. Warner Bros. may have dropped the ball by posting abroad, however, here, hoping that the studio can again avoid the same mistake here.
Lastly, both "Freakier Friday" and "weapons" will benefit from a lack of direct competition. "Naked Gun" and "Bad Guys 2" will be in their second weekend, with "Nobody 2" and the slightly promoted horror movie "Witchboard" arriving next weekend. August 22 is even more infertile, which means there will be no really big new release, which is a significant challenge until the "last rituals" arrives in early September. So, if all goes well, both "Friday Friday" and "Weapons" could be set for a nice one -month deadline.
The "Weapons" and "Frakier Friday" hit theaters on August 8, 2025.
Source link