Marvel's Kevin Feig knows exactly why Thunder failed at the box office

The old news is that Marvel's film universe is not as it used to be. Even the usual criticisms are tired at this point: too many projects, too many "homework", streaming/film division, etc. - You heard it all before. So, obviously, there is Kevin Jegie, who seems to have no intention of moving from his post as head of the Marvel studio. In a recent in -depth interview with various press members, he was discussed the fighting facing MCC in the last six yearsas well as plans for the future.

The goal has been lower budgets, less projects and higher quality for some time. That strategy led to one of the franchise's biggest critical successes in years when Thunderbolt was released in May. Unfortunately, box office was not in the wake of recognition.

"" Thunder*"I thought it was a very, very good movie," said Feig while talking to the press (after Diversity). "But no one knew that title and many of those characters were from (TV) show." Fage is probably pretty much money here. Walkon Walker (Wyatt Russell) only previously appeared in "Falcon and the Winter Soldier", for example, and a few other characters-Jelena Belova (Florence Pug), Red guardian (David Harbor) and Taskmaster (Olia Kurilenko)-

General loss of faith in MCU after several indecisive projects may have also played a role, of course. "Some (audiences) still felt that notion of:" I suppose I had to see these other plays to understand who this was, "Jaghie said. "If you really saw the movie, that wouldn't be the case, and we're doing the movie, so it's not the case. But I think we still need to make sure the audience understands that."

Marvel Studios is looking for recent things going forward

So far, 2025, it was not a year for MCU's Course for which Feig and other Disney executions were probably hoping. "Thunderstorms" received excellent reviewsBut it didn't even miss $ 400 million globally, and according to Diversity About $ 425 million had to be raised just to break through. The film that came out shortly before, "Captain America: The Brave New World" did not get much better financially and received particularly worse critical reception. We hope that "Fantastic Four: First Steps" could turn 2025 to Marvel, and the early reactions were very positive, but we will not know for sure until the film released later this week.

Perhaps the strongest indicator there, except for the team of the Ellwesome Ensemble, is that the "fantastic four" exists in its own, a special universe with a unique aesthetic, driven by the problems that Feig believes the Thunderbolt has returned. "We have always planned, even before it becomes a point of conversation, to introduce them into their world in which they are the only heroes," Jeggy said on his recent media day (through diversity). "It's a movie that is not about home. It is literally not associated with anything we have done before."

Maybe this could be the new hit studio Marvel was waiting for him. Will have to compete with a long tail "Superman" by Jameseims Gun - a movie that opened for massive box office numbersAnd who gave us great praise in the same interview. The answer to Marvel cannot and will not have every project to feel independent, like a "fantastic four", but it seems that there is a renewed commitment to available, characteristic projects that go forward.



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