Believe it or not, the activity of going to films was earlier an ordinary affair. Of course, for many people these days it can still be, especially if they are undiscovered types. However, the days of simply going to the box office window, asking the officer who starts soon and looks good, and having an eternal weekend in the movies are all, but they are gone. Even if you can get a last -minute ticket, chances are that your seat options are severely limited, watching the practice of advanced tickets adopted by almost every major theater chain in the country. And, if the movie you want to see is in its open weekend and are interested in seeing it in a top format? To quote Ricky Bobby, if you are not the first, last.

To be clear, the increasing popularity of top formats such as IMAX, Dolby Cinema, Cinemark XD, 4DX and others is a great thing. Exactly these types of unique experiences that attract people back to cinemas when the media is suffering for some time. In the circles of Cinefil, this desire for special experience extends to film exhibitions, something that was formerly an industrial standard, but which is now considered a rarity in these days of digital dominance. Thus, the final ticket (literally and figurative) for film fanatics is IMAX 70mm screening, providing a huge image and sound that is impossible to get at home as well as the fluid, tangible appearance of celluloid. Thanks to the recent success of films such as "Sinners" and "Oppenheimer", with the relevant directors of those films that hit the versatility and specialties of the formats, the general public becomes a hip to the appeal of premium residence options.

All this has led to what will undoubtedly be seen as the watershed in the film theater. This week, Universal paintings have made the unprecedented move to sell tickets to a movie that has not yet ended with filming: Christopher Nolan's "Odyssey" for the release of July 17, 2026. The first trailer of the film has been played in cinemas since the release of "Jura World Renaissance", and the excitement for film is nothing new annually. Not only was this practice of tears posted in advance during the days in front of the internet, it was a standard for Nolan's films from the beginning. However, the sale of movie tickets that has not yet been made is very new, and its furious reception - with every IMAX 70mm that is fully sold out for the first four show in all major cities - sets that can be a terrible precedent for movement in the coming years.

Here is the biggest problem with the "Odyssey" precedent sets: He continues this slow, disturbing transformation of films into what has become of concerts and theater Broadway, something that will irreversibly change the whole experience of the media. This transformation can already be seen in the fall of the audience label, something that theater chains and study began or tacitly accepting or, in the latter case, actively encouraging, as directors and official accounts eagerly repeat the pictures of people and videos of their film playing. As many pointed out, this practice has an incredible little connection to the art of art on the screen; In our society based on power, art is not as important as the event, and everything becomes secondary to prove that you were present at the event. It is something that in itself is elitist, and the fastening of rare tickets to the fiercely awaited film is part of that practice. The publication of social media that you got your "Odyssey" tickets a year out is not to go and watch the movie; It is about letting everyone know that you are one of the happy few that you have the opportunity to see in the format that is made to see.

In connection with this behavior at the concert comes one of the banners of modern existence: online tickets. To be fair, no company or business has been able to find a way to offer tickets over the internet when demand is very high, no matter how much they try. Even those of us who do everything we can to prepare, like me, can easily be left in the cold. I announced myself on the AMC web site and the application at the same time as the Tickets for "Odyssey" began to fall and I could easily get into the map of the theater. However, any seat I chose was somehow already bought until I was trying to check it out, forcing me to start over and play the worst game in the mine in trying to determine which seat I chose, I could actually buy it. And this was just one place for yourself - imagine trying to buy one for a friend or a significant other. In just a few minutes, it was all over: all the places in my preferred theater were gone, and I was without luck. If the social networking of friends and colleagues are rooted for their own victories, it did not tease enough, the view of a few tickets that sell tickets (of course the highlight of the price) for that location of the fucking sure. Add to this The growing popularity of buckets with popcorn And another companion (and expensive!) Men for souvenirs, and the fact that, so far, the only folding it receives with their "Odyssey" subscriptions is a commemorative ticket, and it seems that cinemas have everyone, but have completed their transformation into concert places.

Of course, everything is not literally lost to me, as more exhibitions for the film will be added - the great reason why resale was just a show a day is because, again, the film is still filming, and theaters literally unable to know which other exhibitions to be booked when there is still no duration. However, everyone can get lost in the possibility of accidentally planning to see a major new movie in their best weekend opening format, as this resale proves that it is without a doubt that people will happily book a year in advance for the next hot ticket. If you are well-make a single person with a flexible schedule, this practice becomes normalized may not mean much to you. However, if you have a solid work schedule, a support family, a partner to consider it, and even just a rocky financial situation, to prepare to have a headache about what was before was a leisure activity.

The download to get Hollywood from the Odyssey subscription response is that there is a huge demand for top formats, and that more theaters of only 30 (worldwide!) They should be able to screen films made specifically for the IMAX 70mm format. There seems to be little movement in that area, fortunately - there are two new screens that are specifically constructed (or processed) to handle the IMAX 70mm in Los Angeles, for example. However, big cities should not be the only places where these films can be seen properly, as it only contributes to the lack of too much focus on the event, not the art itself. People follow the trends, after all, and although it is nice to see excitement, demand and popularity for cool things, it can often lead to art to replace the aesthetics. The closet for criteria should be respected for the culture that videos are looking to clarifyand not just about the cultural power it carries.

It is probably unlikely that many other films will be treated in the same way as "Odyssey", and for the logistical reasons mentioned earlier and with a different level of excitement. However, although this will not become the norm for every film made from now on, it can be a very good reality for most major editions for watching meetings. It may not be as extreme as tickets that emit a year out, but the shopping window can be creeping earlier and earlier. Theater subscription services, such as AMC A-list, which usually make it possible to book an IMAX ticket just as cheap as a regular ticket, can consider not only the first display, but also all open weekend "event" and exclude them from their service, filling the full price of "Odyssey". Maybe Hot awaited "Duna 3" And "Avengers: Doomsday" will start selling their seats And for the next year, and maybe buying a movie ticket can become more like buying seasonal operating tickets - remember how The theater chains wanted to instill dynamic price over the last decade? Whatever happens to happen, it is not denied that this new, strange odyssey of Moviegoing, whether we like it or not.