Universal paintings are clearly very high for the upcoming adaptation of director Christopher Nolan to Odyssey. The Starwar's Blockbuster is ready to hit theaters next summer-just a year from the date of posting this article-and the excitement is already obvious ... so much that Universal has done something totally unprecedented, selling tickets for 70mm IMAX-NAVA. Even more wild? Demand was huge.

Only 30 screens all over the world are able to display the movie at a real 70mm imax And when those locations cited tickets for sale this morning, furious kinefiles announced their driving to take advantage of the summer 2026, almost as if this was a big concert like Taylor Swift or Metallica. The vast majority of these exhibitions have already been sold out. It seems difficult to realize that it was not so long ago, many of us talked about the death of the theater side of the movie business as we know it. But this is not an ordinary movie. This is a film by Christopher Nolan.

Nolan, the man behind $ 1 billion hit "Dark Knight", is one of the most beloved and respected directors working today. From the early gems like the "prestige" to the bending of the mind, recognized original blockbusters such as "Inception", Nolan has earned the confidence of Moviegoers around the world in the last two decades. Of course, there are Michael Bace in the world who can make big commercial hits, but Nolan Garns Garnikx has criticized critical recognition while making a cinema on the biggest scope.

This is what the Universal relies on this bold PR trick, which is well concerned with the future prospects of the film's box office next summer. The bigger point is that Universal knows only Nolan's name has become synonymous with a Chinese event that must be seen on the big screen. These are not just movies, regardless of the subject.

Universal realizes that Christopher Nolan is in class all. In the streaming era, when it becomes more difficult to get the masses to make sure they leave the house to go to see a movie with the mentality "Wait to follow it", more widespread than ever for the most big pictures on the go, Nolan is taking over Homer, In the hands of another director, all this may seem like a fool. In Nolan? It feels like a slam dunk.

Case in point, it is difficult to imagine any other director to turn Oppenheimer in winner of the best image that achieved nearly $ 1 billion in box officeAs long as he faced directly against Barbie, which made $ 1.3 billion and seemed more trembling the audience. Most other biopies would be buried, yet Universal was able to effectively sell Nolan's takeover to create an A-bomb as an event to be seen. They intend to do the same by taking over the story of Odysseus, and in early walking, it seems to work.

Matt Damon leads the A-List cast of Odyssey as OdysseusWith Likes of Tom Holland ("Spiderman: No Way at Home"), Ann Hathaway ("Betweeners'), Charlize Theron (" Crazy Max: Hughes Road "), Robert Pattinson (" Batman ") and Zendaya (" Duna "). Nolan is one of those guys who can make anyone who wants to act in their films - and not only because these actors are certainly paid well, but because he has prestige affectionate for working with him. For the actors and the audience, it is unmatched in the modern era.

All respect for Steven Spielberg, Quentin Tarantino, Greta Gervig or any other director with big names today, but ticket sales for IMAX annually is happening just because we are talking about Christopher Nolan's film. It is an event worth planning a trip to Multiplex a year in advance for the "Odyssey" itself.

Outside the Nolan element, what Universal has been trying to do here is part of a larger trend that has been going on in the industry for several years. On the whole, most films that have found great success in the box office in the Pandemic era have been successfully sold to the masses, as they must see Chinese events. Films are very rarely related to traditional film. This is just the latest example of a "eventual" movie movement.

The whole thing of Oppenheimer has become a pop cultural event, but it doesn't even have to be so big. Re -issuing his own "among Nolan's" among IMAX last year It became a micro-event of various, carrying millions at the box office. The success of Neon's Longlegs has become an event for horror lovers. Warner Bros. and Ryan Koggler's "sinners" defied their chances of becoming one of the biggest hits since 2025 by selling as an event. The list continues.

Films like a regular trip to movies do not greatly reduce it. That's why So many theater chains add everything from throwing bowling to an ax In an attempt to lure people inside. But in some cases, the right combination of the director and the subject may become enough for an event, worthy of paying extra money for an IMAX ticket. (It is worth noting that there are other top formats that do well and in space also The most important Dolby Cinema. After all, there are only so many screens on IMAX.)

For better or worse, Hollywood fully relies on a possible model for box office success. By plus page, 2026 shapes to be a banner in the box office Because there are so many movies worth it for slate events. But not everything can become an event, and what to get up from everything else? It is a bigger question that will not be answered in the coming years, but for now Nolan must exist as a king of multiplex.

In an era where so little things are confident, and success is more elusive than ever in the movie business, Nolan is one of the safest bets around.

Odyssey is hit by theaters on July 17, 2026.