From 2008 to 2019, the Marvel Film Universe was the only blockbuster phenomenon that stood aside in Hollywood as a powerful Colossus. The property was aggressive and good money, freeing more chapters every year and again writing traditional cinema narratives in a single wide, interconnected super-natal. MCU was essentially a large -scale TV series, with each film serving as the only episode. Thus, after a number of "episodes", the show will have a "final of the season", in which more characters than previous chapters would come together to fight with particularly powerful surveillance. The "seasons" were (and still) listed as "phases" and - at least from 2008 to 2019 - the phases will carefully emit hints that include an impending threat. Comes Tanos, introducing infinity stones, etc.

The fans ate it. The audience gathered at the MCU films with open notebooks, writing down all possible events of a potential crossover. Finally, after 11 years and 22 feature films, everything came to the head with "Avengers: Endgame: Endgame" in 2019, a three -hour blockbuster of crossover action, featuring 40 characters, time travel and extinction and resurrection of half of the universe. It was an event that fans had been expecting for years, and it did for a profitable movie, With "Avengers: Endgame" to earn nearly $ 2.8 billion in global treasurer.

To cool down, Marvel Studios released "Spider-Man: Far from home" a few months after "Endgame" and served as a kind of "bonus chapter" in the infinity saga. We have witnessed the culmination of the narrative, and it was time to rest, breathe, to rethink and start a new multi-head story with the introduction of some new characters and including some difficult predictions of a new villain to fight.

Then, he was a hit on Kovid and theaters were closed around the world. Marvel Studios did not release another feature film after that to the "Black Widow" - which happened itself during the events of the saga of infinity - came out in July 2021. During this closure, MCU, as we knew it collapsed.

This does not mean that MCC has had no hits since 2019. One will immediately notice that Jonon Watts' 2021 multi -market film "Spiderman: In no case" made $ 1.9 billion in box office, while John Levi's multiverse action in 2024 "Deadpool & Wolverine" was not another success in billion. MCU is clear that he is still capable of earning money with great time. However, I will hasten to point out that these two examples were led by nostalgia more than everything. They both sparked excitement from the audience by hiring actors from Marvel's previous films and threw them into the mix. These films feel more like a wistful look back than new steps forward for MCU. They are easy victories of victory driven by the fan service, and their popularity only proves that the property is stagnant.

This is also not to say that MCC has not fueled quality films since 2019. I am a very fondicist on the long time schedule and psychedelic scientific scientific understandings of Chloe Haao's "Ethers", a film where they have to choose ancient superior creatures between the protection of mankind or, basically, killing their God. I also loved the "Thunderbolt*" by Akeejk Shreer*,. A movie about depression and trauma that the superhero ing applies to its practitioners. Also, "Black Panther: Waiting forever" by Ryan Koggler has incredible scientific designs and bizarre submarine kingdoms. Interesting things are still coming out of MCU.

But surely we can all agree with MCU, as a whole, lost its 2019 momentum. Kovid's sudden disruption forced the franchise to take a break by 2021, and his slow creep back in cinemas-combined with the hit or Disney record for his records+-no confidence. Since then it has felt like MCCs become without direction, causing the excitement levels to be weaned. Even the basic concept of current multi -saga saga has not been repeatedly explored during a variety of films and TV series.

Most importantly, MCU was not the same, as his cycle of publicity was broken in 2020. And since then, it has become obvious that press release and stable release schedule may be the most important aspect of property success.

2020 was the first year of 2008 to have no MCC editions, but that was not the initial plan. Before the pandemic, the Black Widow was due to release in May 2020, with Eternals arriving next November, and even more films after the 2021 lawsuit. With the release schedule, Marketing -Gurua in Marvel Studios will be allowed to sell their films at the same speed, and fans would remain stronger, still lost, still lost in turning.

Indeed, press releases have always been vital to MCC's success. From 2008 to 2019, fans would be excited when watching a MCC movie because they knew they would be linked directly to the already announced impending chapters. Each Marvel movie basically served as an advertisement for the next, and fans remained fully engaged through the infinity saga.

This has changed with Kovid. The cycle broke through, spent a year, and Marvel Studio headed to catch up with the release of an avalanche of films and Disney+ shows in 2021. Made that each of these projects feels less at the event, so the fans began to separate. Even when MCU returned to the big screen, it did so despite the widespread closed theater, with the "Black Widow" being released at the same time on Disney+ Prime Minister. It certainly didn't help it "Black Widow" was a movie about the already dead character (Scarlett Johansson's name famously died at Endeim) and - this is crucial - just tangential things for the future. "Far from home" has already provided a breath. "The Black Widow" was supposed to feel like Chapter 1 in a new book. Instead, he felt like some pages that dropped out of the last.

And the new book has not yet been written. During the multivarous saga, MCU accumulates, but is not added. When the well -timed press releases lost time, the entire property began to decay. There was no longer a feeling of structure, inevitability or constant, unwavering excitement. And it won't come back. It's late for MCU.