It was not a very good weekend for universal paintings and, more precisely, Blumhouse Productions. The house built by Jason Bloom has announced the former M3Gan 2.0 sequel over the weekend and, although the original was an unexpected hit on Bragg in 2023, his monitoring came well below expectations. So much so that we must now doubt what future (if any) awaits this once promising franchise and, beyond, what happens in Blumhouse.

Director Gererrard Johnonton's "M3Gan 2.0" opened only $ 10.2 million at home. It certainly didn't help it Brad Pitt's F1 opened for almost $ 60 million and served greatly pleased with the crowd. International audiences were not so much help, with the sequel to killer robots dragged $ 6.8 million abroad for a global start of $ 17 million. When we look at that The first "M3Gan" opened only $ 30 million in North AmericaThat number looks terribly harsh.

The sequel is selected two years after M3Gan went on her murderous rampage. Her creator, Gema (Allison Williams), is now a representative for oversight of the AI ​​Government, while her teenage granddaughter Kadi (Violet McGrav) rebels against the exaggerated -protective rules of Gema. When the basic technology used to create M3GAN is stolen by a defense contractor to create weapons in a military ward known as Amelia, Gemma is forced to find a way to stop it.

Before the weekend, "M3GAN 2" followed to earn at least $ 20 million. Some previous projections took them closer to $ 30 million. Not expecting expectations is nothing shy of disaster, especially when we think the first film was a $ 180 million cut, an original hit.

At this speed, the sequel will be lucky to earn $ 60 million globally, or approximately one -third of the original. That still cannot be a huge issue as it brings a $ 25 million reported budget, which is still small by Hollywood standards. However, Blumhouse was the best in business in turning cheap, original hits into long -term franchises. Case in case, the first cost only $ 12 million and we received a sequel, as well as the upcoming spin-off "Soulm8te", which has already been filmed and should hit theaters next year.

At this speed, the franchise now seems to be dead in its paths. "M3GAN 2.0" was greeted with such reviewsHe greets him with the audience with hugs. So, it's not like a critical opinion to help make the third film. The response to this film on this film will also not make "Soulm8te" any favorites. Not a great situation.

However, over a movie, Blumhouse has had a really hard time in recent years. Even after joining the JameSei Van's atomic monster last yearThe biggest name in modern horror was unable to generate new franchises. Instead, they should rely on the established IP, such as "Halloween", "Five Nights of Freddie" and "Talk Non Glass" a remake, find a hit. That is not to say that those films are not valuable, but the fact that they may no longer seem to find the next "cleaning" or the next "insidious" is disturbing. Something very clearly needs to change, but no easy answers.

Blumhouse has generated over $ 6 billion to the global treasurer in the last 16 years. Much of it comes from low -risk originals/high reward, such as "paranormal activity" and The direct debut of the director of Jordandan Chick "Exits". More often than not, those success stories are shown in sequels, often resulting in large franchises. Unfortunately, production budgets have increased in recent years, the audience is more attractive to what they choose to see, and it is harder than ever to make people leave the house.

As a result, a movie like "Truth or Dare" that can be found at $ 95 million worldwide against horrible views is much harder to come. Instead, Blumhouse has suffered a series of accidents, including "Firestarter", "Night Swimming", "Imaginary", "Fear", "Womanic in the Yard" and "Drop". Some of them made money but others want "Wolf Man" ($ 35 million worldwide/$ 25 million budget) were great disappointments. The success of the breakthrough is very elusive.

To that end, the last original hit from Blumhouse was "M3Gan" in January 2023. Yes, The studio has scored its biggest hit with "Freddie Five Nights" ($ 297 million worldwide), and the sequel is on his way later this year, which could be an even bigger hit. But with His original films as director Umeuum Colet-Sera "Thene in the yard", The withdrawal of just $ 23 million against a $ 12 million budget, is concerned.

Even more worrying? When Blumhouse now reaches a hit, they have a harder time to build a franchise. Hence, why "M3GAN 2.0" causes many questions about the future of the studio. Where do they go from here? Is it getting more and more for existing franchises? Is that why they recently secured the "saw" rights? Will it be more to chase "Black Phone 2" And less about making a "black phone" in the first place? Regardless of the answer, it is very clear that something significant should be changed behind the scenes.

"M3GAN 2.0" is now in cinemas.