Kan lions are not just about rewards and advertising talks - it's about who you are with, at what stage you are and where the original parties are happening.

This year, with Craeset Gunjan, brand innovators have stole the show with a week-long techover that turns the head and packed-out beach clubs. From the VIP CMO panels to the celebrity drop-ins and at night, the concert was surprised, it became the destination of the ear.

Brand Innovators with partners like Perion, Shutterstock and Snapchat activated three standout venue - Redo Beach, Lux LVMH Villa and Iconic Armani Cafe - turned them into the center of thought and celebrated at night. The participants shared the insights with Fortune 100 CMOs, sip the cocktails under the stars, and after hours filling parties that quickly became the most searching invitation of the week. It was his best - smart, social and unforgettable ears.

Club Cannes: Everyone was talking about the party

Monday night, guests were treated by a personal dinner and a wonderful acting In the bowelWho thanked Mike thanks for a cooperation with the Universal Music Group and opened the stories behind his music before taking Mike.

Tuesday raised the bar with a high-power title set Wiklaf ginAnd the presence of a wonder from the NFL legend Chad OchosincoWho stopped to pick up selfies and continue the party.

In the twelfth year in Cannes Lions, brand innovators still provided its most ambitious shows, which features more than 100 brand speakers and CMOs, creators and cultural interior full guest list.

It was equal to the strategy and the star power - and the ear needed exactly.