For just as many care and attention to the details that come into any film, sometimes the most memorable moments are a purely product of chance. One of the many reasons The "jaws" work so good because Steven Spielberg keeps the creature out of the screen for as long as it doesBut it was only because the omitted animator shark named Bruce refused to collaborate during filming. And, as many people know, That famous "Indiana Onesons shoots first" moment in "Indiana Ons: Thieves of the lost casket" It came after several actors and crew descended with dysentery and had to remain a complex sequence to fight the match at the last minute. Although it is a little too early to start talking about "28 years later" in the same breath as those classics, well, it turns out that a key aspect of the film can be very well descended as a similar example of mainness.

Who can forget That incredible trailer for the long -awaited sequel to Danny Boyle "28 years later", "" that has avoided more traditional or modern music in favor of the most opportunities that cause nightmare: persecuted translation of Thematic song Teletubbies Treasure by Miner Kipling? It immediately made waves among viewers, many of which (including I) probably assumed that this would play a pretty integral role in the film itself. He certainly did so, penetrating as a soundtrack to set a tone of the wound sequence of editing, as they were imposed on Aaron Taylor-Nsonson, Ieeimi and his young son Spike (Alfie Williams) presented themselves on the mainland in search of infected.

But incredibly enough, we all got the order of operations completely wrong. Instead of marketing people pulling out this song out of the film and adding it to the trailer footage, the trailer company made Crewd Call add that in ... which led to excessively positive reactions Boyle noticed and, as a result, included it in the final film.

As events of "28 years later"Prove, always pay to keep an open mind. Of course, we are pleased to have done director Dani Boyle, especially since it led to such incredible results - both in the trailer and in the film itself. The discovery of the origin behind that song by Miner Kipling appeared with the courtesy Diversity. From now on, simply reading the words "boots, boots, boots, boots" are likely to activate memories of the sequel to zombies, without any other encouragement. As Boyle explains, that the inexpressible psychological effect is exactly what they were looking for to convey the background of Jameimi and Spike into their common island community:

"We had all these archives we wanted to use to suggest the culture that the island teaches its children. It was a very regressive thing - they looked back at a time when England was great. It is very much associated with Shakespeare. For those who know the movie" Henry of the fifth ", there is a lot of famous speech, there is a lot of famous speech, there is a lot of famous speech, there is a lot of famous speech, there is a lot of famous speech, there is a lot of famous speech, there is a lot of famous speech, The speech of St. Chrispin's dayWhat about the noble, heroic English beating of the French with their bows and arrows. We were looking for a song, for the anthem - for speech, in fact. "

After admitting that they almost used the correct speech clip in "28 years later", Boyle revealed that the trailer's footage was also conquered by writer Alex Garland. "And then we watched the first trailer that Sony sent us - Alex and I remember that vivid - and there was this (shooting) on ​​it, and we were like, 'f *** ing hell!' It was astonishing in its power. Background.

Credit to Rudiard Kipling's song goes to Megan Barbur, Music Director at the Marketing Company Buddha Onesons. According to Variety, she was "informed" on the script of Alex Garland, she remembered the song by an acquaintance who was undergoing training on Serres (survival, evasion, resistance and escape), where the US military conducts the same recording for its mental influence, and subsequently. Of the three separate, largely of dialogue -free tickers, delivered by the Buddha Onesons agency, Sonny Picks opted for Kipling One ... and the rest is history. As Boyle said, "it's like the reverse osmosis. He came into the film and seemed to make sense of so much of what we would try to reach."

However, this is the most important example of such a thing that happens, of course. Director "Mission: Impossible" Christopher McCari spoke openly about his willingness to meet marketing teams early in production to gain insight into how they want to sell the film. Interestingly, the director "Invisible Man" Leing Vanel once appeared Mike Flanagan's podcast commentary's comment Talking about how an unforgettable footage of the visible breath of the main villain appears next to Starvery Elizabeth Moss, came directly from marketing:

"That moment came out of conversation with marketing people ... Before I shoot it, they wanted to medit, people at universal and say," Well, so here are some things you could do, which would really help us with the trailer. You don't have to do them, but here are our suggestions. " And the list was like: 'Looking someone's breath ...' '

Let this be a lesson for young directors there: in an inherent collaborative art form, you never know where the coolest idea in your movie can come from. Sometimes, marketing people can end up becoming your best friends.

"28 years later" now plays in theaters.