WARNING: This article contains spoilers for "Elio".

Let me list you to an unspoken truth in this business - there is nothing more satisfying than dropping our clothes in the quarterfinals on Monday morning and retroactively diagnosing what worked against what he didn't do in the boxy after every week. How /movies readers know well, Our own Ryan Scott is the best example of an expert who puts his money where his mouth is And taking a scalpel (vs. Sankir) to the trends in the industry, which are often more complicated than they seem. However, too often, post-death discussions can quickly turn into posing over audience tastes, study policy, nebulously reported budgets and that irresistible urge to boil everything to the simplest solution: to steal the famous Simpson,? No, it's marketing that goes wrong.

Except, so often, to say that the marketing campaign is to blame Whether reflect the reality of the situation ... and "Elio" has just become our latest case study. I went to the record in my review for /movie That Pixar's latest movie has a lot of and that the audience is likely to move away from that with tears still in their eyes. Unfortunately, based on weekend reports, not almost enough moviegoers actually struggled to turn out. According to all accounts, the original film is on the right track for the worst opening of the animation studio ever - Under that of recent wrong fires such as "Lightyear" and "onwards". Is it a matter of quality control that suggests some "Pixar fatigue" in the works? Was the film swallowed by its competition? Or can it be very, much simpler than that?

Based on a multitude of factors, it seems clear that Elio is eventually a victim of a parent company that has decided to reduce losses and save money on an expensive marketing campaign. Even outside our bubble obsessed with the film, The narrative was shaped that Disney "buried" this title. And for a movie that is all about finding someone's place in a world that can be cruel and unforgivable for external faces, well, which only feels A. a little Too much on the nose. Here's why "Elio" deserved a far, far better fate.

Modern film work has a funny way to play in the public arena. Thanks to the Internet and the YouTube industrial complex, the public of the general movement often hears about production problems and delays them to torment certain films long before they come out. The vast majority of time, those "reports" tend to be completely exaggerated or direct fiction. But all so often, the smoke indicates fire ... and it turns out that it was the case with "Elio".

It is almost not said that the prospects for "Elio" did not look great, among the different delays (the original date of publication was for March 2024), the directorial shakes (Coco-Coco-director Adrian Molina initially had to lead the production, as long as Domi Shi and Madelein Sharafi and Madelein Sharafi. One look at The first footage He practically tells the story. Initially, Pixar lowered our first glance to the film back on June 13, 2023, almost two years ago. Viewers will find a completely different tone, whole scenes that are played with big changes (such as Brad Garrett's Lord, who seems to be the ambassador of communication, not with the full villain in the last film) and polar opposite for our main character. Elio, so enthusiastic to be abducted by foreigners, could not be more contradictory to the idea in the hanger.

https://www.youtube.com/watch?v=2W_K3CB8Pue

However, here's something: it all seems to have resulted in a movie that, According to the majority of critics of rotten tomatoesis actually quite good. It is difficult to accuse Disney of eventually getting cold legs in the idea of ​​another rescue operation for one of their blockbusters. After all, we are talking about a company that has made similar efforts to both Rogue One and Solo, Disney's recent series "Daredevil: Born" and "Captain America: Brave New World" - and that is only in recent years. The final results for those mentioned titles can be described as "mixed". But "Elio" shows that failure is not always a Fait use, And only a little more faith in Pixar's miracle workers will go a long way

Like someone who pays too much attention to this business, you know what is the most crazy thing to hear from friends and family members for months or even years after a movie or TV show editions? "Why didn't no one tell me how good this was before?" In a more disputed and more modest pop cultural environment where critics and writers are desperately trying to shine a light on things that are actually worth seeing, nothing is more frustrating than watching multibile dollars Corporations refuse to devote appropriate resources to secure their own production. So you will usually see that many of us complain, say, Netflix by throwing their own movies and shows on the bus. I will not go so far as to say that Pixar's blockbuster, It is rumored to be the deadline for budgeting over $ 150 millionThere was an unprecedented amount of coefficients arranged against it. But it is equally undeniable that Disney does not bother to help change the narrative until it was too late.

Don't look away from The sudden influx of TV and posts on social networks after lifting the critical embargo And it used almost universally glittering reactions, which certainly seems to surprise the company surprisingly. On the one hand, this is certainly a business as usual for any great production. The study would get involved in the gross derial of duty if they no Try to scatter all the positive towing on TV ads and billboards to convince someone who has left on the fence. But for valuable animators, creative team and marketing people in Pixar? It is not difficult to imagine many of them scratching their heads and wondering where this pressure has been in the last few months.

Whether Disney consciously chose not to chase good money with bad and simply soften their (superiors) losses with "Elio", we will never know for sure. What we know, however, is that this eventually became self-fulfilling the prophecy. The full story has not yet been written about how this particular film is performing in the long run, but the mouse house has not done any services by taking such a hearty, pleasant crowd and extremely charming film and hanging it to dry.

Elio is currently playing in cinemas.