Now, when we are a century and we change in the existence of images with movement, the novelty of the films has everyone, except to wear out. To be clear, the power of the cinema has not diminished; Despite what some might say, the fact that films are still popular and what they are talking about, as they talk about how many work, diversity and reach the medium. However, film business is undeniable in flux, coming to streaming that pushes cinema in a way in a way similar to the rise of television in the 1950s. The cinema's response to this problem is a priority for large format screens, such as IMAX and various other engaged tricks, such as X and 4DX screen.

In general, there is no need for home fun to try and bring a similar approach to innovative methods of viewing. That did not prevent some companies trying to try; In addition to the features of the bonus of physical media, intended to give fans and students of the film deeper film appreciation, there have been some attempts to make home as a premium experience. There has been a big 3D TV madness since the 2010s, of course. Sony Home Entertainment has tried to attract ordinary viewers to buy a Blu-ray drive and watch a movie with "Momiliq", which provided real-time facts and information about the IMDB crew and crew, something similar to Prime Video's X-ray function. However, none of these tricks was interesting enough to be a draw in itself; In addition to offering as flawless and submerged as possible, domestic media were mostly clear in its presentation.

However, Apple has only introduced technology that can become a top option for personal viewing, a home -made equivalent of buying a cinema ticket or Dolby. Earlier this week, the tech giant missed what they call "Haptical trailer" for the upcoming Warner Bros.. And it's a feature that is Designed to work only on smartphones. However, it can be sufficiently tempting that it can establish an interest in having a more active experience with personal viewing for future films.

Unlike the more involved and more difficult for a thorough explanation of the X and 4DX screen formats, the haptic trailer is quite simple. While the trailer unfolds, the iPhone buzz about the action that takes place on the screen. During the moments of high -speed Formula One racing, this includes a buzzing that goes along with the rumble of racing car engines, or maybe fast or two. Of course, during the dialogue sequences between Sony Chase (Brad Pitt), Ruben Cervantes (Javier Bardem) and other characters, there is very little buzzing, but it serves only to put the moments of tangible interaction in the relief. This haptic trailer seems to use technology that is already part of the most smartphones - buzz whenever someone gets a text message or important notice - and just doubles it, the input from the commands coded into the trailer that tells the phone when and how long it takes.

This technology is a difficult new, itself. Haptic technology was first developed for large aircraft to help pilots know when they can be close to dangerous flight conditions. The technology then found an application in the video game industry, starting in 1976 with the game Sega Arcade "Moto-Cross". Finally, haptic feedback (also known as strength feedback) began to appear in the home game consoles, as seen with the Rumble Pak extension for Nintendo 64. Since then, every major game console has used some form of feedback in its controllers to that of the standard. This has expanded to games for the smartphone, too.

The feedback is not new to the cinema, nor how the company The D-Quia is exists to provide similar experiences by watching movies since 2009. Initially, Cinema's experience, D-Kui has expanded to integrate its technology into places as thematic parks and simulations of racing while providing versions of their home-based seats. Just look at most Blu-ray menus (especially for films released by Universal Pictures) and you will probably see an option to enable D-boxes for those who own a home seat. The big difference with Apple's haptic trailer is that it uses a feature that already exists in all iPhone -and everything to do is update their IO) and is already known as a manual experience for millions.

So, while technology to make this haptic trailer for F1 is nothing new, its application is of course. As a marketing tool, its implementation may be the reason for greater engagement; After all, watching a movie trailer has become so ubiquitous on the internet that most YouTube videos are opening up with a begging to sit through it, so here's a way to see a trailer can feel more like an event and less as a discomfort. However, opportunities exceed this, as it is now fully possible for Apple sellers and other vod to offer haptic versions of their films or shows for buying or renting. In the same way that isEing on a big new blockbuster in Imax or Dolby is worth extra money in the theaterPeople looking to see something on their phone may really want to spring for a more recent experience.

The question of whether this can allow for VOD or home viewing for further competition with (Re: Take Pubuly Out) Going to the cinema is mostly inert. Quite frankly, there is no comparison between watching a movie with this humpty experience and watching 70mm IMAX, so those who are already interested in having a richer, greater and more unique cinema experience will not be swayed by the feedback option. The potential is there for this technology to encourage more options and innovations when it comes to watching at home. Will other companies look for similar concepts of immersion? Will Haptic Tech be integrated into streaming, too (and should)? Who knows, but for now, of course seems like an opportunity (if not probability) that "F1" can not only be available for viewing Complete IMAX relationship Later this month, but it may later be available on your phone this year with your unique experience offering it. Both options offer you experience to feel kind of what kind of what could be behind the wheel of the racing car, and we will have to wait and see what else might be around the bend.