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It may sound like you are shaking on a well -beaten drum at this point, but that doesn't make it less true: Director Ryan Kogller's "sinners" is one of the biggest hits of the box office of the year. Is also the first Original movie of any kind to earn more than $ 200 million domestic For nearly a decade and she has met with almost universal praise, which means it is likely to enjoy eternal life outside the box office, providing its place in the annals of the history of the cinema. Indeed, it is difficult to find a lack of all work. That said, Warner Bros. dropped the ball in a big, glittering way.

At the seventh weekend of announcement, the "sinners" crossed the $ 350 million brand globally, adding another $ 5.2 million in total growing domestic boxers, as it continues to hang firmly in the first 10. Of this writing, the film has earned $ 267 million in North America to go to $ 83 million in North America. The $ 400 million worldwide is still a lot of cards, a wild number for an original film, especially in the Pandemic era.

Dating from the excellent $ 48 million opening in April, "sinners" killed In ways no one thought it was possible. So what is the disadvantage? Looking at those numbers, it is difficult not to notice that the film has made less than 24% of the total global gross abroad. For a movie that did well in the United States (the one coming from the director behind the world hits like "Black Panther" and "Creed", no less), it is worth raising the eyebrow.

Although I cannot claim that I know Warner Bros.'s criminals and outbursts. "Marketing Strategy, it is crystal clear that the studio made a serious mistake by underestimating the potential of this film abroad. The SB obviously left a lot of money on the table, improperly assuming that the demand for an international level of vampire.

So far, international ticket sales for "sinners" has been soft compared to domestic ticket sales, but there is evidence that there has been greater demand in many key countries. For example, France has dramatically increased the "sinners" theater count after opening the weekend in an effort to meet the growing demand. Similarly, the UK kept the film playing more than 600 screens in five weeks, with the film seeing virtually no fall in its second weekend.

Anecdotal, I can tell you that I was talking to a few people living outside the United States who had trouble finding a "sinners" show, while local chains were quarreling to book the film after its bigger opening. It is obvious that Warner Bros. thought they would not appear. The studio may have underestimated demand outside the United States in an attempt to mitigate costs. However, with the benefit of retrospect, it seems that it seemed the money (and a lot of money).

Maybe SB assumed the film would play more like "Exit" to Jordandan Chicken, which made $ 255.4 million worldwideWith $ 176 million - or 69% of the total - come from a state audience. Or he might have assumed that the "Black Panther", which approached evenly separating its domestic and international sales of tickets on the way to bring a record record $ 1.3 billion in 2018, made only the way it happened because it was Marvel's film. Regardless of the calculations made by the studio, they proved to be expensive.

Of course, things have changed in recent years in important ways. The original movies are more risky than they have ever been, and Hollywood can no longer depend on robust Chinese treasurer. There are considerations to be done. However, given Koggler's record (in combination with his Starwar "sinners", Michael B. Jordandan), it is clear that when the WB bet on a big one on this film, he had to take them all inside. We hope that, progressing forward, the studio and others like it will not make the same mistake again. If the WB deals with things differently, this can (and should have) been a $ 500 million film.

You can order "sinners" on 4K, Blu-ray or Amazon DVD.