We just got one of the biggest, most comprehensive windows in modern viewing habits and revealed some interesting opportunities, especially as Disney+. Specifically, live Marvel's film universe shows that have been used to help attract service subscribers from the beginning. However, as these new data show us, these shows are not as popular, in terms of many other TV offers. In addition, Marvel's most popular show during the 2024/2025 season was not what can be expected.

After DiversityNielsen recently released his first multiplatform rating report, which is considering all shows through streaming, cable and network television. This is a gearbox like Nielsen just started collecting more streaming data in 2022. For years, they were the tallest dog in the game for a viewership rating, so it is important to release more comprehensive numbers. What this new report shows is that "Daredeville: Born again", a very expected revival series that dropped earlier this year was not Marvel's most represented show. Instead, it was "Agatha Together".

"Born" brought a total of 5.8 million viewers, landing on the 92nd most watched shows, along with "Loveube is blind". Meanwhile, "Agatha Together" brought 9 million viewers, landing at 45 just above "Abbott Primary" and under "NCIS: Origins". For another context, the number one show was completely "squid playing" by Netflix with 27.1 million viewers.

However, there is a pretty great caution here. Nielsen's multiplatform numbers include 35 days on linear TV and watching streaming, the report notes that the interruption for this particular report is in early April. "Daredevil: Born" again "NO DISCIE+ until March 4. As such, there was much less time to gain all the viewership compared to Agatha, which was published between September and October 2024. With more time to take into account the delayed view, who knows where "Daredevil" can eventually be wounded.

Imaggeable Although this data can be, it offers an important context when viewing the entire streaming landscape in the modern era. Netflix absolutely dominated the first 20, with Strimmer earning 10 slots. "Adolescence" landed on number 2 right behind "Squid game". Netflix is ​​the undoubted king of streaming gameAll others are only fighting for second place.

As Disney+concerns, we can see that Disney spends a lot of great only to wind with so-so-so-so-as-the-result. "Agatha all together" doesn't get a second season. While there are several reasons, if it were a big enough hit, Marvel Studio and Disney would probably fight harder to happen. At the same time, "born again" becomes at least one more season.

This is partly because Marvel committed to make more episodes than usual outside the gate, with "Daredevil: Born" that requires a lot of return during the development processIncluding copies, reshaping and carrying new directors. There are also shows such as "Starwalks War: Skeleton Crew", which attracted 6.3 million viewers, but will not receive a second season. This is probably because the bar for the "war of the Starwells" is higher than it would be like something like a "victory or loss", for example.

In any case, it all serves to demonstrate how much streaming has separated TV viewership in recent years and how difficult it is to reduce noise. There was a time when the live show with the action of this scale would have been a TV must watch. Now? It is seemingly difficult to capture that once-loyal audience. This is also almost certain why Marvel Studios will publish less Disney+ plays in the futureInstead of planning to focus on the quality above the quantity.

"Agatha all together" and "Daredeville: Born" is now transferred to Disney+.