Earlier in the year, I was nervous. I was nervous about the continuous state of the theater experience. The first part of 2024 went down to an extremely rude start to the box office, and I sounded several alarms. I didn't want anything more than making me look like a fool while the year was rolling, like an alarmist with nothing to worry about. Fortunately, this has greatly happened, such as "Movie of Minecraft", "Sinners" and Even Re -Is They gave the industry to be optimistic.
However, more than all, the last few weeks have offered a few larger debuts than Warner Bros.'s characters. "Final Destination Blood Lines" and a live remake with Disney's action "Lilo and Point". Both films of the desired franchisees, both blown the estimates before publication. "Blood Lines" opened at $ 51 million, becoming the biggest release of horror in the year. Also, it is already the biggest film "Final Destination" with $ 190 million so far and is considered its name.
Meanwhile, Lilo and Stitch opened for a whopping $ 182.6 million during the four-day weekend on the day of the home-based memorial. The film is likely to touch $ 400 million by the beginning of its second weekend, on the way to a possible global finish of $ 1 billion. This, despite the fact that it opened together "Mission: Impossible - The Last Calculation", which also had a big debut at the box officeWith the couple to help set a new record for the weekend on the day of memory.
So what do these films have in common? Both were originally predetermined to release directly to streaming. Similar to Disney "Moana 2", a movie that made more than $ 1 billion in box office in 2024These films went from a streaming edition to giant theater hits. Needless to say, there is a great lesson for the industry to be fully observed in the light of these recent success stories.
Movies directly to streaming rarely make sense more
Let's pour the clock just a little. In 2019 Then, at the beginning of 2020, Pandemic closes theaters all over the worldleaving the future of box office on uncertain terrain. One security? Streaming was the future.
Understandably, the studios went streaming, but maybe too much. Warner Bros. sent his entire leaf from 2022 to HBO Max the same day in those films hit theaters. That worked for "Godzilla against Kong", but it was more exception. SB angered many talents around Hollywood. Meanwhile, Disney sent several originals to Pixar in Disney+, including the "soul" and "turning red", which hurt the brand in a great way. Fortunately, "Inside 2" proved that Pixar still had a lot of powerBut now there is a question of originals like "Elio" and whether people will appear or not.
We could continue to examine examples of this thinking in play, but what has been clear over the past few years is that studios like Disney and Warner Bros. realize that sending expensive franchise films directly to streaming services does not come with much of the upside down. So I argued after the announcement of that "Moana 2" should essentially serve as the death of the great film for direct streaming. Stunning, it was supposed to be a series of Disney+ before the study addressed.
"The final destination blood lines" and "Lilo and Stitch" only fueled the fire. These films will perform better for their study in the long run. They are not just a box office that can help theaters extend the lights. As we have seen time and time again, movies that are hits in cinemas are more streaming hits.
Even the theater flop can have more value than the streaming edition
Batman made HBO MAX numbers Once it has become a theater cut. "The Super Mario Bros. was the main foundation in the top 10 of Netflix for months after its record cashier. There are almost countless examples of what it can list, but the point remains.
Even if the film does not perform, as well as the studio could have been hoped in cinemas, it would still perform better in the long run as a theater issue than a direct streaming edition. Enkanto just did it-the work of the box office before becoming a blockbuster hit streaming. That would probably not have happened if it was just thrown at Disney+. It is also probably why we got "haunting in Venice" even after the "Nile's death" disappointed in cinemas.
The theater edition brings much more attention to the film and helps add value to the line of VOD, streaming, etc. It's almost certain why "Predator: Badlands" goes to theaters this year after Play went straight to Julu in 2022. Also, "Alien: Romulus" went to theaters (where he became a big hit) instead of going to Fulu as he originally imagined.
Even when it doesn't work perfectly, in most cases there is more logic in the theater issue. When it works, yet? Lilo and Stitch opens more than $ 300 million globally Against a $ 100 million budget is a kind of return for each studio. What good would you do that $ 100 million if this film would go straight to Disney+? Is there a chance that this film will bring almost as much Disney value in such a script? I kindly doubt that.
I certainly do not say that streaming movies should not be made, but those films need to be carefully considered and budgeted appropriately. It makes no sense to leave money on the table, especially when theaters need a constant flow of product. This recent string of streaming editions that turn into box office, hits, ideally, should help reshape the immediate future of the industry for the better.
"Lilo and Stich" and "Final Destination Blood Lines" are now in cinemas.
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