"Ballerina", the fifth official film in The "Johnon Wick" sagais out of the two-week release, which means that the faithful with a pistol-fu is itching to find out how Anna De Armas is measured to Keanu Reeves as an assassin with a high caliber. De Armas solidified his action as well as a deadly Cuban secret agent Paloma in "No time to die", And she did nothing to suggest that its elegant mortality is a flux in the distracted Rousseau Gray Man Brothers product, so she would not qualify as a discovery if she stepped up this task.

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After all, she is in great hands. The 87th production team has yet to make less than an inverse Johnon Wick installment. Although they receive fate by lecturing the director's "ballerina" director of the "Underworld" linen Wisman creator, who has never made a good movie, he will probably work in the style of the house. I do not want to call it a "ballerina" safe thing, but it feels like this team has to be in fashion of unprecedented to get a fake movie.

As for whether they have made a movie worthy of traveling to your local cinema, I am afraid that the reactions of social media will not provide much insight. This is because Lionsgate has set an unusual limit to what critics and influence can publish. After E -Mall they sent to the media:

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"We encourage the enthusiasm without spoilers from the social start on May 22 at 1 pm PT/4 pm. If you plan to look at the film, critical social feeling and formal views are embargated by Wednesday, June 4 at 15:00/6pm."

In other words, everything you read is positive in design. Now, some of my colleagues /filmmakers have seen "Ballerina" and liked them. It sounds as if you should get its part of decent reviews. But Lionsgate is trying to engineer consensus here. It is wildly dishonest and does not respect what I do for living.

In any case, here's an enthusiasm without a spoiler for your pleasure of pleasure! And please, hold on to it, because I have more thoughts on this stupidity as a 25-year-old veteran of fun journalism.

While recognizing the gray circumstances of the studio's request, the film editor Ben Pearson Blues"#Ballerina: Ana de Armas begins so much ass in this, it makes her performance in no time dying to look like a children's play. The film begins quite rough, but eventually calms down and becomes a fun story of revenge back to and some of the most creative action scenes of the franchise."

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Caitlin Booth also thought the film started poorly, Writing X (Former Twitter)"#Ballerinamovie it takes time to find its foothills in the 1st act (the show don't say it's not everywhere), but it gets undressed after the pieces are established. Eve is bad; the right amount of #Johnwick, unique/well-performed action and excellent use of unconventional weapons."

Brian Davids of the Hollywood reporter understood the task of Lyonsgate, Writing"#Ballerinamovie is all kinds of wonderful. That is what it was supposed to be and properly expands the Johnon Wick Universe. The action also supports the standard set by the rest of the franchise, especially the grenade and the flametrovers. Anna De Armas is perfectly thrown."

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Nervents of color were equally enthusiastic, claim"#Ballerinamovie is wonderful! It doesn't reach the heights of @johnwickmovie 1-4, but when cooking, it sets the fire screen! The brutal and relentless part of action!

And MovieWeb take to x (formerly Twitter) To say: "#Ballerinamovie is a blisting action-triller that boldly expands the Universe #Johnwick, #anadearmas makes the summer treasurer @Ballerinamovie."

Now for my sermon.

For more than a decade, it has been a normal film industry to allow critics to publish their initial reactions to major films through social media. Marvel Studios was one of the first companies to encourage this because, after receiving their commercial level in 2011 with Thor and Captain America: the first vengeance, they were convinced that the most prominent "gake" voices online would try their look at the crowd. But there were no restrictions on what these critics could say, and no one faced trouble talking to his mind if a movie didn't hit them (I was the West Bank editor for that time, and Marvel continued to invite me to set visits and projections after I was on "Iron Man").

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Over time, the studio publicists tried to control the tenor of these reactions, asking critics not to reveal any details of conspiracy in our social media announcements; This left us to release what was usually blurred (I did this many times because I really liked the movies). Shortly thereafter, they grew more selective with the invitations of early projections at their high budget price. They set out the writers who appreciate the approach to giving their readers sincere reactions. And when influencers became celebrities on social media, they invited this group to an early reaction party.

I am nothing but proud to say that I played a key role in this evolution of reviewing movies and winning when I see social media being illuminated by irrational enthusiasm during the middle superhero flick or A perfectly good sequel to "Gladiator II". Who is serving here? Not the average Moviegoer, who, unlike retailers, will use the reception to see these films. This goes double for viewers who dug experience at the start weekend and, thus, buy their tickets in advance. So, it is disturbing to see Lyonsgate trying to introduce a new norm today with the social media embargo from critics who are known, critical.

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Playing the game to this extent, so all film movements on social media is a flood of uncritical excitement, it's wrong. Then, again, in a way, everything old and scary is new and scary again. Back in the ancient days of newspapers and magazines with dead wood, the studio will use print ads for upcoming ravens from Kunquet reporters (who were happy to make free flights to Newujork and Los Angeles, where they were set up in the "four seasons" hotels). However, this feels different because they tell critics and reporters who with goodwill believe they cannot join the chorus of early reactions, which drives clicks on web pages that are not in the bag for every great issue of the studio. This is 100% pure publicity for lionsgate and stink.