Two years ago, Warner Bros. Discovery CEO David Zaglav took over the stage of the Press event event his brilliant decision to rename HBO Max Like, simply, max. "This is the right moment for us ... This is our time. This is our chance and everything is possible," the man who cannot understand how to make money from the permanently popular brand of Luni Tunes praised. "I feel like, for our company, this is our rendezvous with fate."

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Today, Zadav has again taken the scene of the Press Company event to admit that he made a catastrophically stupid mistake by announcing that this summer, Max will again be known as HBO Max. I'm kidding, he is totally trying to turn this one as another brilliant decision for his not -so -brilliant part.

As you may remember, the initial rebrand was filled with great skepticism, if not complete hostility. Why in the world WBD would you like to withdraw from the probably most prestigious brand in television? Although the company is subject to the circumstances of Hollywood life, it is still considered a golden standard of the industry. HBO is a trusted brand Since the 1970s. He gave us such an original series that changes a game like "Sopranos", "Larry Sanders' show" and "Game of Thrones". Since viewers were gravitated to streaming services over the last decade-plus, a service that was almost sure to subscribe was the one who boasted the full range of HBO programming. Factor in a deep bench on current and classic films, as well as sport, and this service cannot lose.

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Why did I get a burying name HBO?

Zadlav's decision was motivated by stupid pride. The chief executive has climbed the corporate importance as the head of Discovery Inc., which suits viewers who long for such a real series as "Here's Honey Boo Bo", "17 Children and Counting" and "The Worst Tattoos of America". After the merger that brought him into the existence of the party, known as Warner Bros. Discovery, he saw the opportunity to ridicule his trash programming in the carefully curated HBO Max area. He believed that the company should simplify the brand, primarily because they thought HBO was too quarreled brand to attract careful eyes of people gorge at "D -Pimpl Popper" and "90 den."

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It is clear that this did not work as expected.

According to a press release, HBO Max will be "de-prioritizing other genres that drive less engagements or acquisition". This means they go to Jetton hundreds of hours of service to detect from the service. According to the powers on the WBD:

"No consumer today says they want more content, but most consumers say they want better content. With other services that meet more basic volume needs, WBD has clearly differentiated through its quality and different stories, and no brand has done it better and more consistently over 50+ years than HBO."

In an interview with The deadlineJB Perrette, president of the WBD and CEO of Streaming, offered this funny avoid part of the corporate speech instead of saying "We have thrown away":

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"We have repeated this, both from the point of view of the content and the strategy in the last two years, since we have started, in positioning, in terms of who we are and how we are different from what others do in the market in terms of scope, we are more about quality and difference."

In the same article, it was found that Perett and the company rated Strimmer's progress in the last five years and concluded that accepting the HBO brand provided them the best chance of the kind of success they needed to show their shareholders. Then they took this data to Zaplav and he applied to the reblaw.

In fact, you do not have to hand over to Zadlav for the cave of his unsuccessful rebranding strategy. He will save some money here by not having to raise the account of the cost of licensing those detection series, but Penny's squeezing is almost everything he has done to take on the studio. In doing so, he angered the directors and television creators who saw their series disappeared from streaming or buried together (like Adil's "Butger" of Arbora Falalah). To find out how to make a profit without using the hard work of artists and teams (which should never be an option) is his job and he continues to fail miserable.

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WBD knows that this face brand will cause any kind of ridicule, so they tried to get out of contempt by taking care of themselves. Official Account of Company X (Former Twitter) Delivered from the announcement this morning It says: "Breaking: White Smoke was seen coming from the Warner Tower Warner Bros. A new brand was chosen." People, you don't have to have fun with damaging your company, especially when these stupid decisions can result in people's layoffs.

A wave of this size will usually get someone fired or forced a shameful resignation. Unfortunately, Zadav, whose salary of 2024 increased by 4% to incredible (and unhappy undeserved) $ 54 million, seems to go anywhere. So, for now, we will only have to taste the view of Warner Bros. Discovery, eating helped Crow.

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