It wasn't a huge weekend in box office, especially by summer standards. Marvel Thunderbolts won its second weekend with $ 33 million transportWhile Ryan Kogller's "sinners" continued their record by adding another $ 22 million. But while those films fought at the top of the charts, and as "Minecraft Film" reached $ 900 million globally, Indy -Horor Film found a surprising amount of success, though with a little less fans.

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The new weaker of the IC Clown in Cornfield was opened over the weekend with a $ 3.6 million home treasurer, good enough for the number five on the charts. It is not a total monster on the surface, but set a record for IC, a company that has been around for more than two decades. Now ranks as the biggest open weekend of the distributor ever, Overtaking last year's famous "late night with the devil" ($ 2.8 million)which continued to earn $ 10 million domestic and $ 15 million globally. Similar to the "fear" before, it is now part of the growing trend of "Terrifying Class Horror". More about that at one point.

The film will receive a whole month in theaters before arriving at VOD and later shakes the horror-focused streaming service. Given the streaming deal, this film already has a very suitable home after running in the theaters, and IC's business is quite built around low -cost films that can make their money on VOD/streaming/home video. But this opening indicates that director Eli Craig's horror comedy, who is targeting a teen audience, breaks through the noise.

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"Clown in Corn" focuses on Quinn (Katie Douglas), who moves to the quiet rural town of Kettle Springs with her father (Aaron Abrams), who is looking for a new beginning. The city has fallen in difficult times after the Corn ByPen syrup plant burned, with tensions developing among young locals and city elders. With boiling tension, a killer clown named Frendo appears, leaving a trace of mysterious bloodshed on the eve.

The movie premiere of SXSW in March, where it was greeted with a very warm response. I have called the "Clown in Corn" one of the best frightening films for clowns so far. The general consensus is slightly more mixed, but still airs on the positive side, as the film has a 73% approval of rotten tomatoes. To what extent it can be held in the coming weeks remains to be seen, but IC's investment was minimal. Craig told me during our recent interview for /film daily podcast That the budget was "less than half" of $ 17 million.

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As for what the future brings? Let's not get too much ahead, but the film is based on Adam Cesare's novel with the same name as extensions. IC can easily have a franchise production here. After all, IC's "violent nature" made $ 4.5 million and quickly received a sequel. It speaks Thomas about the type of money the company makes with these films outside the theaters, with box office almost used as an advertisement for a possible edition of VOD/streaming.

Damian Leone's "Modian" had many similar tags when he arrived in 2016. It was a small film that created a little buzz, in a small part, thanks to the art clown. He did very little in the box office, but when Arrifier 2 arrived and made $ 15 million in 2022, things changed. It all led to Turfier 3 destroys $ 89 million global records last year. The cult of art the clown built slowly and led to something of a nasty clown pop cultural moment.

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The difference, in this case, is that it is a horror film, which potentially has a wider attraction. If a "clown in corn 2" happens, it could follow a similar path to "Fear 2." None of these films will touch "IT" to Steven King at the box officeBut it is clear that Penichand has a company in the Nasty clown game. Welcome to the club, Frendo.

"Clown in Corn" is now in theaters.