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This may not be like a big surprise, but Disney and Marvel have made huge money from last year's Deadpool & Wolverine. Directed by John Levi with Ryan Reynolds, starring as Dudpul along with Hugh Jackecman returning as Volverine, it was one of the biggest films of 2024 and one of the biggest films since the launch of the pandemic. The first entrance to "Marvel Cinema Universe" paid off comfortably even outside the box office to deliver a huge profit to the mouse house.
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In a recent report from The deadlineDisney was found to have made about $ 400 million in profit from Deadpool & Wolverine. Remember, this is a total profit to date from all sources of income, not just with ticket sales. The film made $ 1.33 billion in box office, lagging alone "Inside 2" ($ 1.69 billion) In 2024. According to this new report, $ 620 million from that money eventually returned to the studio after theaters took it. The film also made $ 150 million from home -made entertainment revenue, which includes Indodes/Sales, in addition to $ 210 million in TV and streaming.
All said, the film generated $ 980 million in revenue. Following costs worth $ 580 million, such as the $ 200 million budget, a $ 160m marketing budget and various external costs, such as debris, left Disney with a total of $ 400 million in total profits. It's a massive amount, A $ 600 million rival only turned into a "Spider-Man: No Man" in 2021 "," It has earned more than $ 1.9 billion in box office as the highest entry to MCU post-Avengers: Endgame.
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All this is very open. Many people see $ 1.3 billion in box office revenue and assume you are just taking the budget of that number and boom, it's a profit. But as we can see, Disney is sure that Jack didn't make $ 1 billion in this film. Without post-theater revenue, the studio's profit would have been shocking minimal (relatively speaking) about a movie that was successful.
Deadpool & Wolverine's huge profit is an exception, not a rule
The context given here is important. Let's be crystal clear; "Deadpool & Wolverine" was home, but it was also an exception, not a rule. Most movies do not make this kind of money. However, for the last few years, Hollywood struggles with a serious budget problem. The $ 200 million budget was extremely rare. Now? It's too common.
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Theaters keep about half of the money from ticket sales And marketing can cost almost as much as the total budget of the film. The old rule was to take the budget and double it to give in to marketing. Then, that number doubled to reach the figure of the box office of the film. It is amazing how often that math is close to the truth. In this case, marketing was less than half, but $ 360 million times two to break $ 720 million globally. What is $ 1.33 billion minus $ 720 million? $ 610 million and change. Almost precisely estimated theater profits of the film.
All this serves to prove why these massive budgets are a huge problem. Look "Ant-man and wasps: quanumania" that turned a funny little profit After burning in the cinema after his big open weekend. It was one of the lucky ones. Other recent Marvel films, such as Windley, Marvelli, and probably "Captain America: The Brave New World" were almost so happy. Everyone lost money in cinemas. And this is just a miracle, to say nothing Other Disney blockbuster, such as "Snow White", Among others. Not to mention other studios such as Warner Bros., Sony or Universal.
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The state of the movie business is more uncertain than it has ever been. This movie was a big hit. It deserves to be celebrated. But the vast majority of films will never see this kind of money. Hence, making $ 200 million films so common is more like a fool.
You can grab "Deadpool & Wolverine" on 4K, Blu-ray or DVD from Amazon.
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